Microsoft are announcing this morning that Kinect retail sales have now passed 2.5 million and that they are still on track to reach 5 million by the end of the year.
The 2.5 million is worldwide sales, not shipped, and is pretty impressive when you think the device has only been on sale for 25 days. But I have to say that I am a little wary of them repeating that number in the next 25 days with Black Friday now being out of the way and the recession in Europe and America still hurting the average consumer.
But if I recall correctly there was a little bet going on in the comments about the Kinect not selling well and now someone is owed a licking but for this one I think we’ll take your word on it, no pics required.
Full press release below
REDMOND, Wash. â€” Nov. 29, 2010 â€” Microsoft Corp. today announced that strong demand over the Black Friday weekend has propelled retail sales of Kinect for Xbox 360 to more than 2.5 million units worldwide since it launched just 25 days ago.
â€œWe are thrilled about the consumer response to Kinect, and are working hard with our retail and manufacturing partners to expedite production and shipments of Kinect to restock shelves as fast as possible to keep up with demand,â€ said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. â€œWith sales already exceeding two and a half million units in just 25 days, we are on pace to reach our forecast of 5 million units sold to consumers this holiday.â€
â€œKinect on Xbox 360 was a top performer at Target this weekend,â€ said Nik Nayar, vice president, merchandising, Target. â€œWe expect Kinect will be a must-have gift this holiday season, so Target will continue to receive consistent shipments of Kinect throughout December. The hands-free, active gaming experience that Kinect offers is something that everyone in the family can enjoy.â€
Kinect is now available at more than 60,000 retailers in 38 countries. It is the only controller-free games and entertainment system available that lets you control games, movies, music and television with gestures and your voice. Retailers, reviewers and analysts are calling it a must-have gift this holiday season.
About Xbox 360
Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play â€” no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on-demand library of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a network of 25 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online athttp://www.xbox.com.
Founded in 1975, Microsoft (Nasdaq â€œMSFTâ€) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Last Updated: November 30, 2010