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LittleBigPlanet sales – what went wrong?

2 min read

I have to say I have been completely blindsided by the low sales of LittleBigPlanet. It’s not that they are terrible as LBP has now sold 735k units worldwide and should easily cross the million barrier before the end of the year.

And we have always said that a million units is the magic mark where a game suddenly becomes successful.

But I honestly did expect a much better response from the community to LBP, I was sure that it was going to break the million barrier on it’s first weekend.

So what has gone wrong and can Sony reverse it before Sackboy fails to become the new PS3 mascot?

The only thing I can put it down to is marketing and price. I was in a games store over the weekend and while the entire shop was covered in posters advertising Xbox 360 price cuts, Wii specials and Guitar Hero World Tour there wasn’t a single LBP poster or Sackboy to be seen. If he is meant to take over the reigns as PS3 mascot then Sony are going to have to start splashing the cash and getting him some more air time… or shop time.

The other big problem Sony has is the price of the PS3, casual gamers are not going to pick up a PS3 if they can get a Xbox 360, 4 games and a stand alone Blu-Ray player for the same price. Especially in the dark days of a recession.

The rumours are starting up that we can expect a price cut in March but will that possibly be to late?

Last Updated: November 25, 2008

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