Home Gaming Loot boxes have been a “huge boon” and “aren’t a bad thing if done right,” says Ubisoft rep

Loot boxes have been a “huge boon” and “aren’t a bad thing if done right,” says Ubisoft rep

2 min read
19

Huge-Boon

If you ever wanted to know just why 2017 may have been the grumpiest year in all of video game history, you could easily blame the innocuous loot box for some of the angriest tweets ever hammered out by fans of specific genres. On the surface, the concept is simple enough: Players would engage in a game, increase the power of their particular protagonist and ding! One loot box awarded to them, filled with all manner of cosmetic junk that would quickly be dismantled before the show went on.

This being the video games industry, a simple reward system was quickly tuned into something else entirely as players found themselves being hunted by the shenanigans of:

Mind manipulation

Just look at Star Wars Battlefront II’s gross overuse of loot boxes. Or WWE 2K18’s habit of making its MyCareer mode a victim of rampant gatekeeping thanks to loot boxes. The list goes on and on, and saw many a studio roll back on implementing loot boxes in future sequels. One company that isn’t ready to toss the towel in yet? Ubisoft, as the French publisher has seen its stock rise thanks to the microtransaction vehicle.

“As has been pointed out, these loot crates are purely cosmetic,” Ubisoft wrote in response to a Steam forum post via PCGamesN that bemoaned the use of loot boxes in Trials Rising.

I do appreciate why players feel the way they do about them (not a huge fan myself). However, as it was also pointed out, you can always just not buy them. Ultimately, they’re intended for players who want something to help them stand out from the crowd when playing online, or even just those who are big fans of the game and want to support us further.

Yes, it means that some players end up spending more on our games than others and that does result in increased profits for us. It also helps us to put more money into new titles and to understand what players look for in their games. If players simply didn’t buy these crates, they would not be added into games in future.

All in all, loot crates / cosmetic items in general have been a huge boon for the gaming industry, being a driving factor in the increased popularity of gaming over the past decade or so. They aren’t a bad thing if done right. Your feedback on the topic is still very much appreciated as this is a hotly debated topic. I do hope you consider the impact it would actually have on your enjoyment of the game though.

Naturally, the responses to that post have been…less than enthusiastic. While loot boxes can make a game better (See Injustice 2 and…uh…crap just Injustice 2 then) more often than not they’re nothing more than a quick cash grab that is hastily disguised as being nothing more than junk cosmetic bonuses. Still, somebody is buying them. Knock it off, please.

Last Updated: November 19, 2018

19 Comments

  1. I just miss cosmetic items that look good which you get for being good.

    Like the nostalgic CoD days. Unlocking blue tiger camo, red tiger camo, gold camo, was so incredibly rewarding. Flashing that shit in pubs with a 3.0 k/d was as satisfying as a game could get.

    Reply

  2. Magoo

    November 19, 2018 at 10:50

    I just miss cosmetic items that look good which you get for being good.

    Like the nostalgic CoD days. Unlocking blue tiger camo, red tiger camo, gold camo, was so incredibly rewarding. Flashing that shit in pubs with a 3.0 k/d was as satisfying as a game could get.

    Reply

  3. Kromas

    November 19, 2018 at 11:28

    If they add god damn lootboxes to BGE2 I will start a riot.

    Reply

  4. For the Emperor!

    November 19, 2018 at 11:37

    Just as well I am playing less and less games. And not because of a lack of time, I sometimes sit in front of the PC and just watch random Youtube clips as I couldn’t be bothered to load a game for hours…perhaps because nothing has pulled me in as much as the Mass Effect trilogy

    Reply

    • Magoo

      November 19, 2018 at 12:34

      Get out now while you still can. Never look back.

      Reply

      • For the Emperor!

        November 19, 2018 at 12:47

        I just wish for a game to pull me in like ME again. Like WoW did until “Looking for Dungeon” came out. Like Dragon Age Origins. Like Knights of the Old Republic. Sigh, multiplayer and micro transactions can go jump in the f’ing sea!

        *Like Warcraft 1 – 3 and Starcraft and Starcraft Brood Wars

        Reply

      • For the Emperor!

        November 19, 2018 at 12:47

        I just wish for a game to pull me in like ME again. Like WoW did until “Looking for Dungeon” came out. Like Dragon Age Origins. Like Knights of the Old Republic. Sigh, multiplayer and micro transactions can go jump in the f’ing sea!

        *Like Warcraft 1 – 3 and Starcraft and Starcraft Brood Wars

        Reply

        • Magoo

          November 19, 2018 at 13:33

          In which case I certainly don’t know how to help you.

          Reply

          • For the Emperor!

            November 19, 2018 at 13:50

            Lol, buy me a PS4 so I can jam some God of War!

          • Magoo

            November 19, 2018 at 14:33

            Hey, just between you and me, my latest obsession is Pokemon GO. It’s become a lot more fun and interactive since 2016. Maybe give that a GO.

        • Gr8_Balls_o_Fire

          November 20, 2018 at 11:25

          I re-purchased ME trilogy for PC. You’re right. That series was one of a kind.

          Reply

    • Gr8_Balls_o_Fire

      November 20, 2018 at 11:24

      I agree. The only things I play these days are RDR2 and Assetto Corsa. That too, not too much. After RDR2 is over, may not get back into gaming.

      Reply

  5. Admiral Chief

    November 19, 2018 at 12:27

    I got an EPIC one shot kill all da choppa’s sniper rifle in Wildlands in a lewd box, didn’t cost me a thing, just unlocked, but I had to open 5 other boxes with just cosmetic fluff in

    Reply

  6. Dresden

    November 19, 2018 at 20:09

    DO YOU GUYS NOT HAVE BANK ACCOUNTS?!

    Reply

  7. Dresden

    November 19, 2018 at 20:09

    DO YOU GUYS NOT HAVE BANK ACCOUNTS?!

    Reply

  8. Gr8_Balls_o_Fire

    November 20, 2018 at 11:22

    “If players simply didn’t buy these crates, they would not be added into games in future.” I’ve been saying this for years. Directly to Jim Sterling and YongYea too, who both continuously blame the corporates for just doing business by supplying what people have shown to want via their wallets. Capitalism 101.

    The end of the MT epidemic starts with the people who buy into them in the 1st place.

    Reply

    • Pariah

      November 20, 2018 at 11:47

      People often paint the corporations as the bad guys. And in some instances they’re 100% correct. But, in the end business are started to make money. Big corporations are good at making money. And money is made by giving the people what they want to pay for. If people didn’t want to pay for loot boxes, they wouldn’t have lasted. Instead, they exploded because people bought them.

      Now, they do need to be regulated as gambling, because that’s what they are – but that’s a different discussion.

      Reply

  9. Dr Webster

    November 20, 2018 at 14:49

    Why would anyone waste their money on loot crates?

    Reply

Leave a Reply

Your email address will not be published.

Check Also

Xbox Series X Restock Update Today: Track on Twitter, Walmart, Best Buy and More

New consoles are on the horizon, and while Sony and Microsoft have spoken plenty about wha…