I know I’m from America and all, but I still don’t understand NASCAR. Maybe it’s because I’m from the Northeast and you need to be Southern to get it. However, Mario Kart seems to be on board, getting shown off at the latest races.
NASCAR cars are always wrapped in advertising. It’s a strange phenomenon, but it works wonders and can also be a telling sign of the times. No longer just cigarette ads, we’re increasingly seeing internet companies and phenomena on the track. Now Matt Kenseth’s Number 20 car sponsored by GameStop featured some Mario Kart graphics.
But it’s not just about watching the races on TV. During the races taking place over this past Memorial Day weekend, those who attended got treated to some special loving from Nintendo:
Fans who plan to attend the History 300 at Charlotte Motor Speedway will also get a chance to participate in a variety of fun Mario Kart 8 activities. Fans can try out their own racing skills at Mario Kart 8 gaming kiosks or get pictures with the Mario and Luigi costumed characters at the Charlotte Motor Speedway Fan Zone. In addition to the gaming demos, Mario and Luigi will be making a special visit to the track.
Additionally, fans who visit the Joe Gibbs Racing shop from 8 a.m. to 1 p.m. on Friday, May 23, will have a chance to play Mario Kart 8 before it launches, take photos with Mario and Luigi, and potentially receive an autographed Matt Kenseth poster or other Mario Kart goodies, while supplies last.
As strange as NASCAR is to me, I suppose it seems fitting for there to be some form of partnered promotion with Mario Kart – another wacky racing platform. Sure, NASCAR drivers can’t throw bananas out of their cars, and they don’t get shells to knock out other racers, but not everyone needs to be Gran Turismo, Forza or the F1. Sometimes, it’s nice to kick back with a few drinks for NASCAR and Mario Kart.
Mario Kart 8 is releasing 30 May, and you can already read what Geoff thought of it when he played it and was destroyed by his children.
Last Updated: May 26, 2014