Microsoft’s aim for living room dominance

2 min read


When Microsoft first announced the Xbox One, it focused rather heavily on its plans for living room dominance. It wanted to get in on that original TV programming, muscling in on Netflix and Hulu’s territory. At the time, that went down like a rusty-nail sandwich as gamers wanted to hear about nothing but games. Microsoft is now talking up its original programming again.

Zoe’s already told you about Signal To Noise, the six-part documentary on videogames – the first of which covers that ET excavation dig, but there’s a lot more coming to Xbox One and Xbox 360 owners.

You’ll be getting a live-action Halo TV series, produced by Steven Spielberg no less – and a mystery Ridley Scott something later on. Yes, details are light. Further down the line you can expect shows like  Deadlands- based on the table-top pen and paper RPG;  a new stop-motion show by the creators of Robot Chicken; a detective thriller based on the Gun Machine novels, and a new, as yet untitled Sarah Silverman comedy perhaps focused on Darryn’s odd fetish for her. Maybe.

Not explicitly mentioned, but rumoured are live action series based on Microsoft game properties like Fable, Gears of War and even Forza.

“We are developing premium, original content for the Xbox community which is an audience we are incredibly respectful of,” said Nancy Tellem, President of Xbox Entertainment Studios. “We believe Xbox Originals should embrace the way our fans think about traditional TV.”

Microsoft is going large on original TV programming, some of which actually seems pretty cool. It’s mostly all focused squarely at the typical Xbox market, and with people using their consoles more and more for watching stuff instead of just gaming it makes a heck of a lot of sense.

Of course, the cynical, games-focused bastard in me can;t help but wonder what games we’d be getting if they used all of this money for games instead of TV.

Here’s a look at that ET landfill dig.

Last Updated: April 29, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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