There has been quite a noise about games that have review embargoes on the day of a game’s launch or worse – as was the case with Assassin’s Creed Unity – after the games are available in stores. Consumers aren’t quick to trust games that have launch day embargoes, especially in this era of broken games and ludicrously large patches. Don’t expect any early reviews for Ubisoft’s upcoming open world racer, The Crew. They’re saying that, like Destiny, it needs to be played with populated servers – so they’ll only be opening the game up to reviewers on launch day. Using some sneaky wording though, they’re insisting there’s no launch day embargo.
“We also know that many of you will be eager to turn to experts for their professional advice. You want to read how the pros feel after their carefully considered road tests of The Crew,” they say on the Ubiblog. “ While we totally understand (hey, we read reviews, too!), The Crew was built from the beginning to be a living playground full of driving fans, so it’s only possible to assess our game in its entirety with other real players in the world. And by other, we mean thousands and thousands and thousands of players – something that can’t be simulated with a handful of devs playing alongside the press.”
“For this very reason, The Crew will be available to media to begin their reviews when the game launches on December 2. There will be absolutely no embargo on any type of coverage once the game is available for sale. While we fully anticipate that you might see some reviews immediately at launch – largely built around the preview sessions we facilitated during the past months or the limited content of the closed and open betas – they won’t be based on optimal conditions or reflect the finished game. We sincerely hope everyone will take the time to customize their ride as they progress through all five regions, explore every corner of the map solo and with friends, dive into our competitive and cooperative mechanics, race to the end of the main campaign, choose a Faction and compete with your crew in Factions Wars, and so much more.”
If you really want to get a look at The Crew before its release, you can take part in the game’s open beta, which kicks off today. Or you can be a savvy consumer, and look out for reviews so you can wait a week before deciding not to buy The Crew. Here’s the 101 trailer, showing how ambitious Ubi’s racer is.
Last Updated: November 25, 2014