No new console price cuts at E3, says Pachter

2 min read


E3 is coming next week, and with it comes the expectation that Microsoft and Sony might actually lower the prices of their respective consoles. Each system’s been out for over a year, and neither has seen official, permanent price drops – though I don’t personally think we’ll ever see the Xbox One return to its actual price; Microsoft “temporarily” lowered the price, and has seen a significant turnaround in sales. If you’re expecting a price drop to be announced this year at E3 though, you might be in for disappointment. So sayeth industry prognosticator, Michael Pachter.

“We do not expect price cuts for the Xbox One or PS4,” Wedbush’s Pachter said. “We do not expect Microsoft to permanently cut the price of the Xbox One without Kinect from $399, instead focusing on compelling bundles with first- and third-party content, with some of the applicable games included as free pack-ins… Although the price of the Xbox One has been discounted by $50 for much of 2015, we believe that the price will revert back to $399 by the time that the holidays arrive, particularly if sales pick up.”

If Pachter is right, the price of the Xbox One in the US will actually go up by the end of the year. According to the Pach-Man, Sony has very little incentive to drop its PlayStation 4 pricing. Based off of NPD data, they’re still significantly outselling the competition, so it’s more likely that we’ll see more value bundles from both sides.

Of course, Pachter isn’t always right – and lately, it seems as though he’s seldom right. Confirmation of a price cut at E3 then?

Last Updated: June 9, 2015

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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