No PS3 price cut this year

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PandaSo things have been looking up for the PS3 since the turn of the year and with the latest data showing a better attachment rate and an overall good set of figures coming from Europe Sony are starting to smile again.

However there is still that minor problem with the cost of the PS3, with the entry level 360 now coming in at R1999 and the Wii’s new prize sitting at a whopping R3699 you would think that a price cut could give Sony a great push through to the end of the year..

However from all that I can find it isn’t going to happen, apparently they need to regain profitability in the PlayStation department and what with the PS3 still losing $250 per unit that doesn’t look like it’s going to happen for a good while yet.

If we look back the 360 only dropped it’s price after it was earning a reputed $75 profit per console, so the PS3 needs to shed $325 worth of manufacturing and distribution costs before we can start looking for a price cut… That is more than the 360 even costs which is quite a shocking thought.

Embedding the Blu-Ray in the PS3 was a masterstroke in the format wars but it could still end up being a problem in the long run as the PS3 looks like it will never be able to compete on price with the 360, which in the poorer markets is very very important.

Last Updated: May 30, 2008

Gavin Mannion

I for one welcome our future robotic overlords

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