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NXE to shove DLC down our throats?

2 min read


There is currently a popular story doing the rounds about how Epic Games think that Microsoft is winning the online battle due to their added content.

In an interview with Gamesindustry.biz, Epic’s Mike Capps says that it’s due to Microsoft’s policy of constantly “adding cool stuff”. That’s all good and well but it’s the next part of the interview that got my interest.

More after the jump.

He goes on to say the that:

“But I love the fact that you boot through the dashboard now – I understand how some gamers might not like it so much, but that’s how you join into the Xbox Live experience – your dashboard comes up, you get to see what’s new, hey, there’s some free stuff you didn’t know about – instead of just booting into your game and missing the community.”

It never ceases to amaze me how people can so easily soften words to try and make something hugely profitable look like it is something that has been done as a favour to us, the gamers. He speaks about missing the community and seeing that there is free stuff available, when in truth, it’s actually just all about pushing as much money-making DLC down our throats as possible.

This reminds me of the famous quote, “out of sight, out of mind”. In this case, it us quite the opposite and almost the entire aim of marketing altogether, giving me a great idea for a new quote:

“In our sights and into our wallets”

Mike Capps Interview

Last Updated: November 4, 2008

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