Oh Great… We Are Going To Have To 'Kinect' With Microsoft Advertising?

1 min read


Fantastic… just great. If Microsoft didn’t already do a good enough job of making their hardcore fanbase feel severely shafted at E3 last week (fist-bumps anyone?), then fear not because it looks like they aren’t done yet.

It looks like Microsoft have filed a U.S trademark for something they like to call ‘NUAds’ and that just makes me want to say ‘NADS’ instead, and for good reason.

The trademark has the following description listed:

Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices.

This doesn’t mean that the ads are going to be a reality just yet, and if enough of fuss is made about it online then maybe Microsoft will drop it altogether.

All I know is that if I have to actually perform certain maneuvers to make an advert go away, I will walk straight out of the room and go file my first official complaint. Pull it off well and I’ll tip my hat to them, but I don’t see that happening to be quite frank.

Source: TechCrunch

Last Updated: June 14, 2011

Nick De Bruyne

Video games writer, editor and critic since '08. Living and breathing video games, movies and cars since the 80s. Follow me on Twitter if you love tons of gaming talk, and @pennyworthrevs for fun stuff and links.

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