Pachter Attacks Nintendo and its “poor CEO”

2 min read


Industry analyst Michael Pachter has always worn his black heart on his tattered sleeve when it comes to Nintendo – but in the latest episode of Pach attack, he got his knives out, ripping the company a new one, saying that Nintendo is a bad company, run by a poor CEO.

"I think Nintendo is no longer able to compete the way they did in the past and sell their consoles at a big profit," he said on Pach Attack. "I think that the Wii, when it first launched they were probably making about $100 of profit per unit. I think the DS when it first launched was probably generating about $50 of profit per unit. The 3DS I think is barely making a profit. The Wii U I think is barely making a profit — I’m talking 5 or 10 bucks per unit."

He says the company’s current situation isn’t the result of Nintendo of America or its beefy president Reggie Fils-Aime’s fault; they’ve just been dealt a poor hand with the Wii U – and that’s Iwata’s problem.

"I think Mr. Iwata’s a pretty poor CEO," he explained. "I think he’s done a very poor job running the company. I have a neutral rating on Nintendo, but I have to say only because their cash level supports their current share price. It’s a bad company that doesn’t make money."

Naturally, Pachter’s raised the ire of the Nintendo loyalists – leaving them with this parting message.

"If you don’t like that answer, Nintendo fans, deal with it."

I actually love Iwata, and the open stance he’s taken with the company’s Nintendo Direct videos. He started off as a programmer for Nintendo in the early 80’s, co-founding HAL Labs; worked his way up to being CEO of a much beloved company; is open and direct with consumers and happily apologises when thing go wrong.

Read  Nvidia Shield TV launches in China with support for Nintendo games

If that’s the hallmark of a bad CEO, then this industry’s in worse shape than I thought.

Last Updated: March 12, 2013

Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Deon Steyn

    The Japanese use bananas to communicate with the Americans signifying a Donkey Kong Country reboot is on it’s way.

    • AndriyP


  • Sir Rants-a-Lot Llew

    Pachter is spewing random nonsense to stay in the limelight. He’s washed up

  • Sir Rants-a-Lot Llew

    Pachter is spewing random nonsense to stay in the limelight. He’s washed up

  • Sir Captain Rincethis

    “I have a neutral rating on Nintendo,” HAHAHAHA! Right… And I love CoD and wish every game to be like them…

    • Was about to say that

      • Sir Captain Rincethis

        The guy wears his hate like some Paris fashion A-hole, all out in the open with very little credibility.

  • Sir Captain Rincethis

    “I have a neutral rating on Nintendo,” HAHAHAHA! Right… And I love CoD and wish every game to be like them…

  • Sir Rants-a-Lot Llew

    Pachter is in need of a serious patch.

    Patch 1.2

    Patch Notes:

    1) Resolved an issue where Pachter claims to be neutral towards Nintendo but then would randomly hate on them
    2) Resolved an issue where Pachter would make up statistics on the spot. This happened roughly 88% of the time….

    • Sir Captain Rincethis

      Well done sir, well done indeed.

    • Admiral Chief Erwin

      LKH ou maat! Knap gedaan!

    • BeatzByChrisBrown

      88% of the time he made up stats 100% of the time.

  • ALKi1234

    Old patcher’s on a role lately…..wait what,he’s getting payed to speak his mind?

  • Skyblue

    Pachter is a douche, all agreed, however Nintendo got away with murder when they released the Wii in-so-much that they released an inferior (graphically) console with a gimmick, a gimmick that drove their console sales considerably. The problem I have with them is their 3rd party software as Nintendo are just not taken seriously as a gaming company anymore.
    Before anyone starts spewing shit from their nostrils, I have owned a NES, a SNES (imported as we only had Sega Megadrive in SA), skipped the Gamecube and N64 in favour of a PS and PS2 but picked up a Wii for Super Mario Bros, Zelda and the Metroid Prime Trilogy and I have much love and nostalgia for Nintendo but I am starting to… get that Atari feeling, oh-oh that Atari feeling

    • Correct me if I am wrong about this please, but I thought the third party problem was there before the wii.

  • Admiral Chief Erwin


    • Sir Rants-a-Lot Llew

      Dead Squirel

  • mornelithe

    It’ll truly be a great day when Pachter opens his mouth, and not a single reporter lifts a finger in response.

    • Sir Captain Rincethis

      said like a boss!

  • FoxOneZA

    No CEO can be worse than the BB CEO.

  • OVG

    GameTrailers = GameTrollers

  • matthurstrsa

    The industry is in bad shape when people like Pachter’s ranting and raving bullshit gets taken seriously.

  • JHN

    My main Issue with him is that he just makes sht up, he spews out random statistics and poison and claims them as fact. I kinda wish he would just get hit by a car.

Check Also

Nintendo Switch beats Xbox One and PlayStation 4 in US December sales

Xbox One (and X!) beat PlayStation 4 in US console sales in December. Nintendo's humble li…