When the PlayStation 3 was first released, it launched at a ludicrous $599 (R6499 when it hit local stores) – quite a lot of money for something that plays games. Selling a single piece of entertainment-focused electronic equipment at that price is no easy feat, made all the worse by then-PlayStation Boss Ken Kutaragi’s suggestion that you get a second job to afford one. It’s a mistake Sony has no intention of repeating.
“I guess the first thing to say is that we listen and learn and take the judgement from every console launch we ever have and we have to be informed by what the strengths of our PlayStation 3 system have been, but also the challenges of that,” Sony’s Michael Denny said to Edge.
“We want a system that can reach as broad a gaming audience as possible but whilst being a system that’s deep, connected, rich and immersive and is going to give a very focused and differentiated experience than anything else that’s out there.”
Pressed for details on the price, Denny remained mum – but remained adamant that Sony wants the console in the hands of as many gamers as possible.
“The initial announcement phase that we’re in now is just to explain the vision to everybody. Part of that vision is we have created a console absolutely focused on gamers – and we want that to be gamers in the broadest sense as well,” he added.
“I think to some extent I can ask you to draw your own conclusions.”
I’m beginning to suspect that both Sony and Microsoft will look towards some sort of subscription model, allowing the initial cost of their consoles to be low – but tying gamers to a 2 year subscription to either Xbox Live or PlayStation Plus. It’s something Microsoft’s already dabbled with, to some pretty decent success, and there’s every reason to believe they’ll continue doing that.
Last Updated: April 16, 2013