Pointless Quote: Peter Moore talks

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Gaming executive mercenary Peter Moore, who has made moves from Reebok into games, where he then shifted from Sega to Microsoft to EA, now reckons games will make the world a better place. Here’s what he told attendees at the MI6 marketing conference in San Francisco:

Games have the power to make people happy and to make the world a better place. And I do mean the world, because we are now opening up massive new markets like China and India that will bring billions of gamers.

Good stuff, but we should remember that Pete said this to a hall full of marketing and investment types, so they want to hear good things about games – even if they aren’t true. I’m not sure where all this ‘good’ will come from. Brain Train doesn’t make you smarter, Wii Fit doesn’t make you fitter and despite all the talk of improved hand-eye co-ordination, after years of playing games I still can’t throw a ball properly. If anything, games make the world a worse place – how often do you get annoyed because people want to do stuff while you’re having a cracking good time playing something? The agitation, the agitation…

You also have to wonder about all the poor folk out there who can’t afford the rising price tags of games. I guess they’re not getting in on the coming utopia…

Last Updated: April 11, 2008

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