Pre-ordering games will (probably) make you sad

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Eeyore

I don’t like pre-orders. I hate the idea of giving people money for a product months in advance, in the hope that it’s good. There are exceptions of course; when the collectible Macguffins that accompany pre-orders are rare, and enticing enough, then sure – throw your money at something that may or may not be rubbish.

Pre-orders, and pre-order culture, are rubbish. It’s even worse when it comes to season passes, which sell you on the premise of extra content that may also be good, or rubbish. I know that if I’d paid good money for the Arkham Knight Season Pass, I’d be one sad chum. Because it’s complete garbage and every bit of DLC for that game has been sub-par, paltry experience. It seems that’s a bit of recurring theme when it comes to pre-orders in general; not that they’re rubbish, mind, but rather that they’re linked to sadness.

According to Adobe’s gaming trends reports, the single strongest emotion linked to pre-orders is sadness. 33% of pre-orders result in sadness, they say, with just 18% netting the emotion you’d want from something you paid for sight unseen; joy.

preorders

Funnily enough, given how broken games have been, how unsatisfying the pre-order incentive guff is and the general rallying cries of “DO NOT PRE ORDER” it seems that pre-orders are on the rise, because that’s how consumerism works, I guess. Pre-orders of games are generating 33% more revenue year-over-year. The number of pre-orders has increased by 24%, so expect even more sad gamers.

Last Updated: October 15, 2015

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