So according to Kotaku, the PS3 Slim advertisements have come up with a pretty cool marketing campaign. The campaigns title is ‘Play Face’ and is modeled after Phillip Toledeno’s photographic pieces depicting gamer’s Oh-faces. Apparently Toledano “wanted to take portraits of people that would reveal a hidden part of their character. So I had them play video games.”
Granted there are some other controversial connections to the ad campaign, namely the inclusion of Japanese celebrities who are rumored to have certain extra-mural activities involving narcotics. But as far as I’m concerned celebrities that use narcotics are a social cliche these days and besides… gaming and movies are all the escapism I need. If you are keen on reading up on some of these actors then go and check out the Kotaku link at the end of the post.
So enjoy the advert, check out the website (although its in Klingon or something) and keep up the clean gaming.
Last Updated: August 21, 2009