RROD a good thing?

2 min read

The guys over at 360NewsZone have put up 5 reasons why the Xbox 360’s Red Ring of Death (RROD) has actually benefited the console. It’s a funny “glass half full” approach to the issue that Microsoft’s console has been suffering with since launch. To give you an idea, point number one states:

“The RROD brings an exciting edge to every single game you will ever play on your 360. You simply never really know how your games are going to turn out, multiple endings right? “

To view the full article you can click here.

It’s an interesting and humorous outlook on the issue, but it really got me thinking about how much issues like these do actually benefit companies at the end of the day. These say that there is no such thing as bad publicity, if that’s the case, then Microsoft have been receiving a ton of the good stuff. When the console launched and the RROD started becoming a big issue, it must have definitely hurt their sales, but still, the console was getting more publicity than it bargained for. Fast forward a few months to the point where Microsoft had announced that they had sorted out the problems with the newer models as well as lengthening the warranty for RROD’s to 3 years at a cost of a billion US dollars, then what do you get? A lot of great publicity, that’s what.

Due to all the bad publicity, consumers are all aware of the console, the problems that come with it are now gone or at least covered in terms of warranty and Microsoft comes off looking like the people’s heroes for taking such drastic measures to correct their fault. So why not pick one up? Heck, they even just dropped the price.

Now I’m not saying that this is something that has truly benefited Microsoft and I’m sure that if they had to do it all over, that they would do it differently. However, it does make one think that sometimes, in the long run, issues like this may have a positive effect on publicity and sales for companies that can afford to run in to speed bumps of this magnitude, which at the end of the day, is a scary thought.

Let’s hope it doesn’t become a trend in the industry.

Last Updated: April 14, 2008

Nick De Bruyne

Video games writer, editor and critic since '08. Living and breathing video games, movies and cars since the 80s. Follow me on Twitter if you love tons of gaming talk, and @pennyworthrevs for fun stuff and links.

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