Garry Newman was surprised by the success of his eponymous Garry’s Mod, but nothing could have prepared him for the runaway fame and fortune achieved by Rust. It may still be in Steam’s Early Access program, but Rust may just be the next big thing.
Speaking to Games Industry, Newman explained that he never expected anything to dwarf the success of Garry’s Mod. For those who haven’t played with GMod (meaning you aren’t one of the 3.5 million people who bought copies), it allows users to play in Valve’s Source Engine to create physics experiments or meme explosions – it’s a fun toy/tool particularly useful for beginning developers and animators. Having brought Newman $22 million in revenue over nine years, it’s understandable that he might not expect similar results from Rust. Well, he was wrong:
I did some rough maths this morning: in terms of profits, from sales and royalties, in a month Rust has made about 40 per cent of what GMod has made in about nine years. We can’t really believe it.
That’s particularly impressive considering that Newman told people not to buy the game yet:
Well, people like doing the opposite of what you ask them, don’t they? We never exactly wanted people to not buy the game, as such, but at the same time it serves as a warning – if they buy it then it crashes we can say ‘we told you so’!
Woah, so reverse psychology is actually working to sell an indie game. That is just too weird for words. But I’m pleased for Newman that it’s working – Rust is the top seller on Steam at the moment. Not to bad for a survival game – they are sure to do more than just survive.
Last Updated: January 21, 2014
Admiral Chief in Vegas
January 21, 2014 at 14:13
Wow, this totally slipped under my radar. Looks kinda cool
Mossel: A Tale of One Mollusk
January 21, 2014 at 14:37
Did you NOT see the hilarious video I posted on steam from Rust?!
Admiral Chief in Vegas
January 21, 2014 at 14:41
Looking now…
WTheend28
January 22, 2014 at 04:49
?? ?e?? ???e??’? ????e? ???e? $82/?? ?? ??e ??????e?. ??e ??? ?ee? ???? ??? ??? ?e?e? ?????? ??? ???? ????? ?e? ?????e?? ??? $20?02 ???? ??????? ?? ??e ??????e? ??? ? ?e? ?????. ???????e ?? ???? ???e fox800.com
Kensei Seraph Moe Ninja
January 21, 2014 at 14:13
I kinda want to get Rust, but I’ll wait until the final version is released before making my decision.
TiMsTeR1033
January 21, 2014 at 14:15
Looks AWESOME!!
Gr8_Balls_o_Fire
January 21, 2014 at 14:24
What is Rust?
Admiral Chief in Vegas
January 21, 2014 at 14:32
Iron Oxide
Sir Rants A Lot Llew. Jelly!!!
January 21, 2014 at 14:36
Or like some of us like to call it: Fe2O3
Alien Emperor Trevor
January 21, 2014 at 14:36
NERD!
Sir Rants A Lot Llew. Jelly!!!
January 21, 2014 at 14:57
*geek. Fixed that for you
Admiral Chief in Vegas
January 21, 2014 at 14:38
Ahhh, I love it when you talk sciencey to me….say some more! HNO3, H2SO4 MOARRRRRRRRRR!!!!
Mossel: A Tale of One Mollusk
January 21, 2014 at 14:43
NaCl
Admiral Chief in Vegas
January 21, 2014 at 14:44
I like me some NaCl on mah slap chips dude
Mossel: A Tale of One Mollusk
January 21, 2014 at 14:45
Hehe! Thought you might get that!
General JJ PanGirl
January 21, 2014 at 14:44
mixtures of liquids of different densities!
(sorry, I’m no good at this)
Sir Rants A Lot Llew. Jelly!!!
January 21, 2014 at 14:57
You jock!
General JJ PanGirl
January 21, 2014 at 15:00
You may call me many things. But calling me a jock the worst insult in this world. You better sleep with one eye open tonight Sir Rants 😉
Sir Rants A Lot Llew. Jelly!!!
January 21, 2014 at 15:03
*sniff* sorry. I meant no harm. i was trolling. I am sorry. You are a gamer and calling you a jock is obviously an insult. I am deeply sorry [insert some random excuse]
General JJ PanGirl
January 21, 2014 at 15:05
If I was a jock at high school I at least would have had girls looking in my direction, though it’s not worth being a jock for that. The geekdom is all place for me.
Terrible apology accepted though…for now.
Sir Rants A Lot Llew. Jelly!!!
January 21, 2014 at 15:10
Hooray!
Alien Emperor Trevor
January 21, 2014 at 15:22
You missed a perfect opportunity to tell him you were only “jocking”! hahahaha…. guys… wait, come back!
Admiral Chief in Vegas
January 21, 2014 at 15:44
hahaha, well played
Gr8_Balls_o_Fire
January 21, 2014 at 14:46
I knew it!
Mossel: A Tale of One Mollusk
January 21, 2014 at 14:39
Go now and see the funniest gaming video of the month!
http://steamcommunity.com//sharedfiles/filedetails/?id=212125285
General JJ PanGirl
January 21, 2014 at 14:42
Surpass Garry’s mod? What madness is this?
VampyricSquirrel Monk
January 22, 2014 at 10:29
I’m really tempted to get this… but heard so many stories of people getting absolutely owned every time they spawn because of the idiots that are well established killing them… that is what’s stopping me at the moment.