Garry Newman was surprised by the success of his eponymous Garry’s Mod, but nothing could have prepared him for the runaway fame and fortune achieved by Rust. It may still be in Steam’s Early Access program, but Rust may just be the next big thing.
Speaking to Games Industry, Newman explained that he never expected anything to dwarf the success of Garry’s Mod. For those who haven’t played with GMod (meaning you aren’t one of the 3.5 million people who bought copies), it allows users to play in Valve’s Source Engine to create physics experiments or meme explosions – it’s a fun toy/tool particularly useful for beginning developers and animators. Having brought Newman $22 million in revenue over nine years, it’s understandable that he might not expect similar results from Rust. Well, he was wrong:
I did some rough maths this morning: in terms of profits, from sales and royalties, in a month Rust has made about 40 per cent of what GMod has made in about nine years. We can’t really believe it.
That’s particularly impressive considering that Newman told people not to buy the game yet:
Well, people like doing the opposite of what you ask them, don’t they? We never exactly wanted people to not buy the game, as such, but at the same time it serves as a warning – if they buy it then it crashes we can say ‘we told you so’!
Woah, so reverse psychology is actually working to sell an indie game. That is just too weird for words. But I’m pleased for Newman that it’s working – Rust is the top seller on Steam at the moment. Not to bad for a survival game – they are sure to do more than just survive.
Last Updated: January 21, 2014