Shenmue 3 Kickstarter launched at Sony Press Conference breaks the internet

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Shenmue E3

Sony had a ridiculously awesome press conference this year. Sitting in the hall when they announced The Last Guardian and Final Fantasy VII’s remake was beyond thrilling – the excitement was incredible and actually brought a tear to my eye. But they also launched the Kickstarter for Shenmue 3 and it went totally nuclear.

If you head on over to Kickstarter, you can see the campaign for Shenmue 3. They are asking for $2 million, and they’re already 75% of the way there. It probably would have been even faster if Kickstarter didn’t crash as a result of the surge of traffic. Here’s the Shenmue 3 Kickstarter video:

To be clear, Sony wasn’t looking for money to fund this project, although I’m sure they’ll throw money at it once it hits target. Still, this was just a way to kick start the Kickstarter, giving the game the best possible chance of getting funded, and it looks like it will be successful. Fans of the franchise are so desperate for the game, they will happily dish out the money necessary to make it happen.

It’s a funny model, having a massive publisher simply give Kickstarter PR for a title that is obviously so desperately desired by the fans. However, at least it proves the value of Kickstarter and hopefully gets Sony excited to work together to make sure the game is successful. Plus, it just added to the pile of love for Sony at their conference, which is what it was all about.

Shenmue 3 though. It’s happening.

Last Updated: June 16, 2015

Zoe Hawkins

Wielding my lasso of truth, I am the combination of nerd passion and grammar nazi. I delve into all things awesome and geek-tastic. You can read more of my words over at, or just follow me on all the social networks to get the true range of my sarcasm and wit.

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