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Sony admits to living in a fantasy world

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Oh Sony how we love you so. Just when you think that they have moved away from their insane past with that snazzy new PS3 Slim and those awesome new ads they hit back with a brand new corporate catch phrase that sums up the old Sony perfectly.

The new corporate catch phrase is Make.Believe (don’t miss the awesome web 2.0 dot)…

It’s brilliant because the next time Sony massacres a goat in public or tells it’s entire fan base to get a second job or even when they spout out 4D nonsense they can simply point to their corporate catch phrase and it will all be okay.

I wonder if these odd marketing mistakes from Sony are based mainly on the fact that they are a Japanese entity and the other meanings are getting lost in translation?

Either way Sony are not getting off to a good start with this new catch phrase which is never a good thing.

Source: Industry Gamers

Last Updated: September 4, 2009


  1. Q121

    September 4, 2009 at 07:37

    Now I can play my make believe PS3 in my lounge….

    But oh how I want a real one 🙁



  2. Darthpenguin

    September 4, 2009 at 08:10

    Is the system not gonna give me anything good enough to entertain me that i’ll have to make.believe i’m having fun?

    Or will the graphics be so bad i’ll have to make.believe the red square with blue circles is a zombie?



  3. dislekcia

    September 4, 2009 at 11:40

    Apostrophail. FYI.


  4. SlippyMadFrog

    September 4, 2009 at 11:59

    Crazy Ken -> make.believe


  5. easy

    September 4, 2009 at 12:16

    i think this is being a bit pedantic.

    firstly the point of entertainment is pure escapism from reality, putting the viewer into a state of mind which is relaxing/enjoyable. so to a certain extent, all entertainment is make believe.
    the majority of people do not want to see real life, but rather make believe worlds where the unreal becomes real.

    whether or not it is a campaign/slogan that will work is irrelevant. its just emotive and trying to target what people want.

    never realised gamers were so hung up on advertising!? i bet that not one has bought a console purely based on advertising. so to you posters above, your comments are clearly commenting because it gives an opportunity to have a dig.

    very.sad :tongue:


  6. darthdad

    September 4, 2009 at 12:25

    Go get ’em easy! NON-BELIEVERS! :angry:


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