Sony aligns itself with gamers

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Sony CEO, Kazuo Hirai, has reassured gamers when speaking at D11 conference – the PS4 is for games. Period.  While there will be other apps, the primary focus upon release will be wooing core gamers over to the new console.

It’s kind of ironic the timing, though.  He said this while presenting with Jed York, the CEO and owner of the San Francisco 49ers at D11 – they were discussing the ways in which Sony was working to enrich the experience for fans in the new stadium being built in Santa Clara.  In case you aren’t familiar with your sports teams, they play American Football – part of that same NFL that Microsoft has been criticised and teased for working with so closely.

Still, I think Kazuo knows how public opinion has been so virulently turned against Microsoft.  As such, he made the following comments:

“I fundamentally believe that the initial market that we need to make sure we appeal to with any new platform … is really the gaming audience. They will be the supporters of your platform and they will help propel the installed base.”

He concedes that Sony would add other entertainment apps, but only after the PS4 is established as a gaming platform.  In a concluding comment, showing Sony’s superior PR ability, he stated

“For us, it’s all about the gamers.”

Ahhh, so nice for it to be about us!  Maybe we are just narcissists – we don’t like Xbox because it’s about football and TV, leaving us to feel like the forgotten child in the presence of the new baby.  It will be interesting to see how things finally stack up after the dust of E3 has settled.

Last Updated: May 31, 2013

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