Sony doesn't know why PS4 is so successful

3 min read

Yoshida why did this happen

Sony has sold a ridiculous number of PS4s, crossing the ten million mark as announced at Gamescom. This success goes way beyond their initial predictions or expectations and I’m sure Microsoft is hoping to replicate this with the Xbox One once they launch in the new territories this September. So how did Sony do it?

According to an interview Eurogamer nabbed with Shuhei Yoshida, they actually have no idea – he has even been asking journalists for their opinion to try to get a better sense of what’s driving the sales.

It’s just beyond our imagination. We are so happy. But I for one am a bit nervous because we do not completely understand what’s happening. You need to understand why your products are selling well so you can plan for the future, right? It defied the conventional thinking. Lots of people thought the dedicated game hardware might not be needed going forward, but still lots of people are very excited. When you see the new games coming out and being announced this E3 and Gamescom, I think there’s a good enough reason for a gamer to believe this is something worth investing in.

[…] I’m asking marketing people to tell us why. They’ve been to people who already purchased, and some of the early data was amazing in terms of the number of people who didn’t used to own PS3 have already purchased PS4. So we are getting lots of new customers coming into PlayStation. And some people never purchased any last-gen hardware: PS3, or Xbox 360 or Nintendo Wii. So where did they come from?

It’s awesome to hear that – people are seriously coming out for the PS4 and we might be seeing even more gamers this generation. No matter who “wins” the console war, it’s great for the industry to hear that a new influx of gamers is coming in. Of course, they will also be jumping on every controversy, adding more fuel to the fire. I had to giggle when I read Yoshida’s comment about the Tomb Raider controversy:

Oh, yeah. Anything Microsoft announces, people complain to me as well. In general there are lots of people who are angry, who emotionally reacted to the announcement. Some people created an image saying negative things, like the end of Tomb Raider. It was a very emotional response.

I just love that when Microsoft does something, people go whining to Yoshida. Still, it’s interesting to realize that even the big wigs at these companies don’t always know what’s happening. Sony didn’t know about the Tomb Raider thing, and they don’t know why everyone wants their console. Here’s hoping that they can carry on with their success, even without knowing why.

Last Updated: August 20, 2014

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