Home Gaming Sony looks to PlayStation as brand’s saviour

Sony looks to PlayStation as brand’s saviour

1 min read


Sony as a whole isn’t doing quite as well financially as anyone would like. People aren’t really buying their TV’s (even though their newest models are AMAZING for gaming), and despite putting out one of the best Android phones on the market right now  with the Z3, their mobile division isn’t the market leader it had hoped it would be. As a result, they’ll be cutting back on both of those markets.

“There’s a lot of expectation for Sony now, but nothing is sure until there are results,” Ichiyoshi Asset Management chief fund manager Akino Mitsushige told Reuters. “Getting out of the mobile market is an option, but they can’t do that now, so they will need to make some fundamental changes.”

Those changes include trimming the fat from its TV and mobile production. Instead of trying top bulldoze its way to being a market leader as its tried in the past, it’ll focus squarely on turning a profit.

“We’re not aiming for size or market share but better profits,” says Hiroki Totoki, Sony’s newly appointed mobile boss.

What does this have to do with PlayStation? The company’s finally realised that as one of its only divisions  to consistently make any money, they’ll be pouring more resources in to the PlayStation brand. Sony has instituted a three-year plan that looks to reduce support for its mobile device and television divisions and will function to boost sales of the PlayStation division by 25 percent. How they’ll do that is anyone’s guess right now. Thing are certainly starting to look better for the company since former PlayStation boss Kaz Hirai took over the reins and instituted his One Sony policy.

Last Updated: November 26, 2014


  1. HairyEwok

    November 26, 2014 at 11:34

    We numbawan with games, all otha componies bad poopie 2 noodle crooks like Miclosoft.


    • Admiral Chief Wang

      November 26, 2014 at 11:51

      (leflesh fol pic)


      • Darren Peach

        November 26, 2014 at 14:20

        Flied Lice !


  2. Hammersteyn

    November 26, 2014 at 11:49

    So no price cuts soon


    • Quo Vadis?

      November 26, 2014 at 12:04

      if they realised that their prices are way too high, maybe then they will recapture some of those two markets. and knowing anything Japanese or Korean, they might go into vehicle manufacturing sooner or later. this might be a future conversation —-> “Look at my Sony car! its an overpriced and underpowered piece of crap, but the satnav is amazing.”


  3. lubba

    November 26, 2014 at 13:24

    the game industry as a savior?


  4. Victor "Vicky" Moolman

    November 26, 2014 at 13:39

    Something else worth knowing is that Sony’s offices in SA has closed. the only things we will be able to buy is the PlayStation and the phones. TVs, High Fi’s, sound systems and the like won’t be available for a while. All the old stock is being sold off entirely in every shop, just try and get a Sony TV at Dion’s. The only place that has some left is House & Home and then it’s only because they still have old stock……. :'( I’ma go cry now.


    • Tulipdame

      November 26, 2014 at 14:42

      I saw a few at Hi Fi Corporation n few weeks ago too, although I guess they might be out now


    • FoxOneZA

      November 26, 2014 at 14:56

      Wouldn’t waste my time with their phones. Support is horrendous and I see the phone division going the way of the dodo in 3 years. Sony made profits when they launched Xperia Z phone and tablet and they let go off that edge. Sometimes I wonder if the workers at Sony just don’t have that motivation to innovate anymore. I’m going to miss their audio and camera equipment.


  5. FoxOneZA

    November 26, 2014 at 14:59

    Sony should become a PS only company. The PS brand is worth more than the company itself and there’s enough innovation in there to capture consumers. Their mobiles and TV’s stand no chance against the Koreans and Chinese. Just yesterday I saw HiSense advertising they’ve captured number 2 spot in the SA TV market backed by a 4 year warranty.


    • Francois Knoetze

      November 27, 2014 at 09:24

      I like that idea. They must just keep the entertainment division (sony pictures and music too) then you have got the complete entertainment service package. Just wish they would change some laws in SA pertaining to tv services etc that we can get them on our local PS store.


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

Uncharted Movie Passes $100 Million – Sony set to Make a Franchise

After 14 years Sony finally released the Uncharted movie to medium reception. The movie ha…