Sony plans to dominate this holiday season

2 min read


Depending on who you ask, Sony is either giving the Xbox One a mild sales beating, or wholly destroying it. Right now, it’s the indisputable champion in the realm of console sales. According to Sony’s latest financial reports, the company has sold 3.3 million PlayStation 4 units in the last quarter alone.

That’s brought the company’s once ailing Game and Network Services division’s revenue up by more than 80 per cent. The company also shifted 800 000 PlayStation 3s during this time, Bringing its home console sales to 4.1 million. Sony’s Game and Network Services division made ¥309.5 billion ($2.77 billion USD) in revenue representing an 83 percent increase over the previous year. Thanks to the phenomenal success of the PlayStation 4, it’s turned last years’ ¥4.2 billion operating loss into an operating profit of ¥21.8 billion.

It’s that sort of momentum that Sony wants to continue through the impending holiday period. Sony’s shipped over 13.5 million PS4 units to date.

“The business is currently going smooth and doing very well. Getting into some detail, in September two big titles were released,” says Sony CFO Kenichiro Yoshida. “Thanks to that the number of subscribers and also network sales are gaining momentum, so combining all these factors we decided to revise our sales numbers upwards. And also, the third quarter… December is the biggest season and we have momentum as we approach the holiday season. We expect to sell a lot.”

Unfortunately for Sony, its seems its portable devices aren’t faring nearly as well.  The PS Vita, PSP and PS TV sold a combined total of 700,000 units – 100 000 fewer than the previous year. That’s despite the launch of the PlayStation TV. While there won’t be very many Vitas or PlayStation TVs sitting under Christmas trees this holiday, I rather do expect quite a few PS4s. It’ll have some competition in the Xbox One though, with Microsoft having slashed $50 off the system’s selling price in the US this holiday.

Which would you rather get this holiday?

Last Updated: October 31, 2014

Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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