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Sony targeting Wii families with PS4

2 min read


Sales of the original Wii may have tapered off to nearly nothing, but it’s still the biggest selling console of the last generation. Many of those new-to-gaming Wii families have packed the things away or thrown them out with yesterday’s trash – but a fair number have seen the light, and want to continue dabbling with the wonderful medium of videogames. It’s those people that Sony wants to buy a PlayStation 4.

Sony’s current PS4 success can be attributed to the core sort of gamer – but it’s the other sort that Sony wants to win over as well.

“Our big opportunity is to welcome back an audience much earlier in the lifecycle that possibly bought into the Wii previously,” Sony’s Andrew House said in an interview with Eurogamer.

“Whether it’s based on this is a really good all-round entertainment device for a family in addition to having great games, our consumer data suggests some of those people are already coming in now and that’s what’s contributing to the really great sales we’ve had.”

It’s at least one reason we’re seeing all of these remastered games; they’re an opportunity for people who missed them to play them.

“I hesitate to say this because I know committed gamers may roll their eyes about it, but there’s an opportunity with some of the remastering or re-imagining from PS3 franchises that will potentially find an audience that hasn’t played them in the previous generation because they skipped that generation,” House said. “We’re starting to see signs of that.”

I am absolutely on board with Sony trying to make the PlayStation 4 appeal to the mainstream more – but it’s going to have to make the console a little more featured before that will really happen. Right now, the PlayStation 4 has media playback functionality of a particularly switched on potato. It needs to shrug off the image of a dedicated hardcore gaming console –  I just hope that in trying to appeal to a broader market, they  don’t completely lose focus as Microsoft did when it started pushing Kinect in everyone’s faces.

Last Updated: July 16, 2014


  1. Admiral Chief Fairburne

    July 16, 2014 at 09:09

    Jis hy kan ‘n appel deur ‘n tennis raket eet met daai tanne


  2. Alien Emperor Trevor

    July 16, 2014 at 09:17

    Does it still not have it’s media playback sorted out properly?


    • Milesh Bhana

      July 16, 2014 at 09:20

      currently, it can’t even play 3D Blu-Rays, and doesn’t read external harddrives.


      • Alien Emperor Trevor

        July 16, 2014 at 09:24

        Wow. That’s some serious bullshit. It was released ages ago already.


        • FoxOneZA

          July 16, 2014 at 09:36

          Comes down to licenses. All those media codecs cost royalties.


          • Alien Emperor Trevor

            July 16, 2014 at 09:45

            Still BS if that’s what’s holding it up. They’ve been planning this console for how long? That’s something which could have been sorted out well before.

          • FoxOneZA

            July 16, 2014 at 09:51

            It’s Sony’s way of getting back at the world for not accepting Betamax, ATRAC and Super Audio CD.

          • Milesh Bhana

            July 16, 2014 at 10:28

            Sony were instrumental in bring blu-ray to our homes, and now they can’t even give full 3D BR playback on their console ?

            They should just add support for mkv, their consoles will sell like hotcakes (and will force MS to do the same)

          • Wraith

            July 16, 2014 at 14:05

            Unfortunately I think MKV is just the container format. It can still be broken down into many different video and audio formats which the console would need to have codecs for.

  3. FoxOneZA

    July 16, 2014 at 09:35

    The definition of hardcore gaming has changed to 4k and 60fps 😉


    • Martin du preez (D4RKL1NGza)

      July 16, 2014 at 09:43

      By that logic if you wear a Tapout™ shirt then you’re a professional UFC fighter?


    • Not_true

      July 16, 2014 at 23:51

      Because hardcore gaming is about dropping thousands on a quad-SLI PC.


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