Home Gaming Spec Ops: The Line has a release date and cheesy PR headline

Spec Ops: The Line has a release date and cheesy PR headline

3 min read


First the news… Spec Ops: The Line that shooter title that we saw at E3 2010 which is set in Dubai finally has a release date and that date is the 29th of June 2012.

Personally I’m worried about this title as it was meant to have been released quite a while back and has suffered some serious delays which either means it’s polished to perfection or just being kicked out so the team can move onto something else.

I’ll be hassling the local distributors for some previews on this one so hopefully I can confirm one way or another before the game is released.

But onto the second half, the cheesy PR around the game. Now I sometimes, if very rarely, actually feel bad for the PR guys and girls who need to come up with interesting things to say in press releases but today’s headline from our friends at Megarom just made me chuckle.

The headline reads

Spec Ops: The Line Storms Onto Shelves June 29, 2012

Storms.. get it? Because of all the dust storms in Spec Ops: The Line… just me? Okay then.

Here’s the whole press release so now you know as much as we do

Gamers who pre-order will receive free FUBAR Pack

Hey Dear Reader of Press Releases

Johannesburg, South Africa February 21, 2012 – Megarom Interactive (Pty) Ltd., South Africa’s leading importer and distributor of interactive video games, today announced that 2K Games upcoming title, Spec Ops: The Line will be available for purchase in North America on June 26, 2012 for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Windows PC. The game will be available internationally on June 29, 2012. In addition, fans who pre-order the title from participating retailers will receive rewarding in-game bonuses that enhance the multiplayer experience.

Developed by YAGER, Spec Ops: The Line’s single-player narrative unfolds within the destroyed opulence of Dubai. Once the playground for the world’s wealthiest elite, Dubai has fallen victim to a series of cataclysmic sandstorms. Playing as Captain Martin Walker, gamers will travel through beautiful and tragic environments in this gripping third-person shooter in the midst of unspeakable situations. Spec Ops: The Line will bring a riveting narrative to the military shooter genre, as players fight through Dubai to search for Colonel John Konrad and his missing battalion, The Damned 33rd.

“Spec Ops: The Line is 2K Games’ first foray into the military shooter genre,” said Christoph Hartmann, president of 2K. “We’ve created a unique game that explores the dark realities of war and places players in difficult situations where the line between right and wrong becomes increasingly blurred as players fight to survive.”

In addition to the single-player campaign, Spec Ops: The Line features an expansive, class-based multiplayer experience. The multiplayer mode features squad-based games that take place in the visually stunning environments of a sandstorm ravaged Dubai. As an added incentive, players who pre-order the game from participating retailers will receive the FUBAR pack, containing the following online multiplayer content:

  • Twice the amount of experience points will be awarded during the first week of play, enabling gamers to expedite character ranking;
  • The AK-47 weapon will unlock at rank one;
  • The “Officer Class” will unlock at rank one. This character class includes several team-based advantages, such as reducing damage to teammates and increasing the effectiveness of other classes;
  • Access to the “FUBAR Pack,” which contains exclusive accessories allowing players to customize their characters with unique and visually distinctive items.

“We’re delighted to officially announce the first details about the multiplayer in Spec Ops: The Line,” said Denby Grace, senior producer at 2K Games. “In addition, people who pre-order the game are going to have an immediate advantage in the multiplayer mode.”

Spec Ops: The Line is rated 18 by PEGI. For more information, please visit www.specopstheline.com.

2K Games is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

Last Updated: February 22, 2012

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