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Square Enix still talking about reform

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Square enix fingerWe’ve told you a few times now that Square Enix has admitted to making mistakes and is looking to reform the company. Okay, cool. Part of that meant more communication with consumers, which should make us all happy. However, I’m starting to get a bit worried.

Speaking to Infoseek, Yosuke Matsuda explained that Square Enix needs to move into a new business model, one where development and sales are less separate:

Development and and sales were divided, and the game developers only needed to concentrate on their work. That’s where the strengths of our company laid within.

Past gaming generation changes took roughly three to five years. Nowadays, released titles are updated every day, and it only takes about three months for a situation to completely change. In order to react with such speed, it is urgent for development and sales to be unified as one.

He went on to say that developers no longer get to work away from the gaze of their audience. Content needs to be shared on a consistent basis, with more interaction with consumers. You see, in theory that sounds great. However, it doesn’t just mean that we will see more awesomeness sooner – it can also mean that creativity is stifled and games are made to appeal to a soundbite culture rather than taking the time to make something truly innovative.

Part of what made Square Enix games so great was the depth of each game. They weren’t just thrown together – games were well thought out, developed and surprising. While I would love to see more, I’m just worried that this will mean that we see more of the things that have been making me so upset lately. C’mon Square Enix – do the research on your target audience and make them happy. Don’t just go grasping at straws to try to turn a profit.

Last Updated: October 7, 2013

26 Comments

  1. Admiral Chief of Rivia

    October 7, 2013 at 14:24

    MOAR DEUS EX!!!

    Reply

    • Ultimo_Cleric N7

      October 7, 2013 at 14:48

      MMMOAAAAARRR!!!

      Reply

    • JHN

      October 7, 2013 at 14:58

      Hells yes

      Reply

      • Admiral Chief of Rivia

        October 7, 2013 at 15:04

        When I enter a club, I PUNCH THE BOUNCER IN THE FACE WITH MY AUGMENTED FIST!!!!

        Reply

  2. Umar Jaeger

    October 7, 2013 at 14:26

    They have alienated their fans long ago…I honestly do not know what their plan moving forward is…..reading that whole interview they are adamant F2P and DLC is the way to go…..they need reasonable goals too. I mean they expected way too much from games like TR and Sleeping Dags…Which are brilliant games but are failures……Now DE is probably going online too…companies these days…This industry is going to sh*t.

    Reply

    • NecroRince

      October 7, 2013 at 14:34

      Preach it sister.

      Reply

      • Umar Jaeger

        October 7, 2013 at 14:35

        What, I clearly have 3 balls

        Reply

        • Alien Emperor Trevor

          October 7, 2013 at 14:50

          Yes, it’s clear. That’s why pants are important. :/

          Reply

          • Umar Jaeger

            October 7, 2013 at 14:51

            Commando

          • Alien Emperor Trevor

            October 7, 2013 at 14:53

            GET TO DAH UNDAHPANTS!

          • SaintsRowNigri

            October 7, 2013 at 14:54

            I was more partial to Kindergarten Cop…

  3. Alien Emperor Trevor

    October 7, 2013 at 14:49

    This is what I don’t understand. I’ve played, or am playing, 3 SE games this year. Tomb Raider, Sleeping Dogs & Hitman Absolution. They’re all great games. The problem isn’t the developers, it’s sales – and shoving sales into development won’t help a damn. You can’t change direction on a game a year into development because a salesperson has decided that a trend has changed or been introduced & you need to alter the game to include it.

    No wonder he was mumbling about mobile games. Those are quick to get to market.

    Reply

    • Umar Jaeger

      October 7, 2013 at 14:51

      agree X infinity

      Reply

    • George

      October 7, 2013 at 15:01

      I loved all 3 those games. I haven’t finished Hitman yet, but Tomb Raider and Sleeping dogs were just brilliant.

      Reply

      • Alien Emperor Trevor

        October 7, 2013 at 15:03

        I’m busy with Hitman now, it’s great fun.

        Reply

        • Admiral Chief of Rivia

          October 7, 2013 at 15:04

          PC?

          Reply

          • Alien Emperor Trevor

            October 7, 2013 at 15:09

            What else is there?

          • Brady miaau

            October 7, 2013 at 15:24

            So much as to console so as to console

          • Admiral Chief of Rivia

            October 7, 2013 at 16:13

            Add me on steam you twit! Then we can try to compare scores!

          • Alien Emperor Trevor

            October 7, 2013 at 16:21

            I’ll do that later tonight. I saw your score on the sniper challenge – 1.7mil. Most I ended up with was 1.3mil.

    • Lardus-Resident Perve

      October 7, 2013 at 15:13

      Got Sleeping Dogs at rAge. AWESOME game! Colleague got Tomb Raider, so will borrow that when he is done, and I’ll get Hitman later on. Kicking Triad but is GREAT fun!

      Reply

      • Brady miaau

        October 7, 2013 at 15:14

        Have fun!

        Reply

    • Brady miaau

      October 7, 2013 at 15:14

      Sleeping Dogs was just awesome. This whole, “did not sell 5 million copies in month 1, must be a failure” stuff is just annoying

      Reply

  4. Ross Woofels Mason

    October 7, 2013 at 15:22

    Square Enix has actually done right by me twice in the last few weeks.

    1. Final Fantasy XIV: A Realm Reborn is an awesome game, and honestly feels more like old school final fantasy than half the newer ones with the one it plays out. Great game.

    2. Kingdom hearts HD 1.5 Remix is also probably the best HD remaster I think iv played, they did a good job with this.

    I agree with them mostly in that sales and development have to be unified these days, but I think Square also needs to realize already development does not need to cost them millions too make a good game. Square were always known for quality of titles, especially the FF series. These days though most of their stuff just feels like big budget spectacles with out any substance.

    Reply

  5. Paul Fouche

    October 7, 2013 at 15:48

    i have to admit their customer service is pathetic lol my friend made a ticket as his Final Fantasy a Realm reborn’s CD key doesn’t work… its been 3 weeks and he has heard nothing , he cant get hold of them in any way he has posted multiple times on the forums as well with no response … therefore im not even renewing my FF subscription.

    Reply

  6. Otto_ki

    October 7, 2013 at 20:53

    Am I the only one that feels when they where still “Squaresoft”, Final Fantasy was at its peak…damn I will never ever in a million years forget what an impact Final Fantasy 8 left on me. I fell in love with the characters, the story, the combat and the romance.

    NEVER FORGET!!!

    Reply

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