Home Gaming StarCraft 2 Trilogy Not About Milking the Franchise, Blizzard Claims

StarCraft 2 Trilogy Not About Milking the Franchise, Blizzard Claims

1 min read



Gamers were outraged when they heard that StarCraft 2 would be coming in three different parts. Blizzard had claimed it wouldn’t let the merger between Activision and Blizzard parent company Vivendi impact the way it did business. But the move reeked of the type of thing that would fit right in with Activision Blizzard CEO Bobby Kotick’s recent comments that the company want their games to be exploitable. But it shouldn’t come as a surprise to anyone that Blizzard COO Paul Sams vehemently denies that StarCraft 2 is being milked.

Speaking with VideoGamer.com today before a midnight launch of Wrath of the Lich King in London today, he said:

“The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it. People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 per cent certainty, that that was not part of the conversation. I guarantee it. I give my word. There was never, ever a conversation where we said, ‘let’s do this because we’re going to make more money’. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.”

Sims’ denial is more passionate than the usual corporate line we get, so maybe it’ll be enough to convince fans that Blizzard truly is doing this to deliver the best game is possible.

But I doubt it.

Last Updated: November 13, 2008


  1. Wolfy

    November 13, 2008 at 13:58

    now there’s a marketing scheme none of us expected. Hype the people up for the 1st chapter just to bring the following editions as expansions. So what are they gonna 1st gonna give us the terran.. then protoss and end it up with zerg?


  2. gazza

    November 13, 2008 at 17:14

    ACTUALLY, YES! That is the paln, so for teh first game youll play as the Terran, second game will have you playing as the Prottos and third as the Zerg, how this effects multiplayer I’m not sure as I would guess all races would need to be avaialable there.


  3. Wolfy

    November 14, 2008 at 07:59

    Thats so pathetic…… Blizzard need to remember not alot of people are into Starcraft anymore many have forgotten how the 1st one ended me myself included . The last time i played Starcraft and Broodwars was back in 97 maybe 98 . Lets see if Blizzard still have the support when the game releases

    Lets Expect +/- R500 a game yeah?


  4. gazza

    November 15, 2008 at 09:31

    Well they have siad they don’t intend to ripp off the consumer, and they have also siad that if they don’t feel the 2 later releases are not worthy of being touted as a full game they will be made available as “expansions” at a redused cost. Honestly though I think this whole thing reeks of dodgy. But lets be honest, stracraft fan will conplain now but you can be sure this game/games will sell very very well, and that is the heart of the problem, blizzrd know they have a winner and so they are using it to take advantage of the consumer, well thats how it seems, I hope they prove me wrong, and we end up with a game 3 times the size of what we expect.


  5. King Cronos

    April 10, 2009 at 18:21

    Gee’s man from all the talk thats been going around and from what I myself herd in Paris at the Blizzard convention… Starcraft 2 is far from its release date…


Leave a Reply

Your email address will not be published. Required fields are marked *

Check Also

There Won’t be a Mainline Call of Duty Game Released in 2023

The Call of Duty franchise has been a staple in the gaming industry since its debut in 200…