StarCraft 2 Trilogy Not About Milking the Franchise, Blizzard Claims

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Gamers were outraged when they heard that StarCraft 2 would be coming in three different parts. Blizzard had claimed it wouldn’t let the merger between Activision and Blizzard parent company Vivendi impact the way it did business. But the move reeked of the type of thing that would fit right in with Activision Blizzard CEO Bobby Kotick’s recent comments that the company want their games to be exploitable. But it shouldn’t come as a surprise to anyone that Blizzard COO Paul Sams vehemently denies that StarCraft 2 is being milked.

Speaking with today before a midnight launch of Wrath of the Lich King in London today, he said:

“The fact of the matter is, it’s absolutely, positively untrue about us trying to stretch it out and milk it. People think that it was a monetary driven decision. I can absolutely, positively tell you, with 100 per cent certainty, that that was not part of the conversation. I guarantee it. I give my word. There was never, ever a conversation where we said, ‘let’s do this because we’re going to make more money’. I guarantee it. As a matter of fact the sole reason we did it was because we thought it was going to be a better experience. Anybody that says otherwise is not correct. It is absolutely not what we did it for.”

Sims’ denial is more passionate than the usual corporate line we get, so maybe it’ll be enough to convince fans that Blizzard truly is doing this to deliver the best game is possible.

But I doubt it.

Last Updated: November 13, 2008

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