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Steam lets devs make own sales

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As if there weren’t enough Steam sales as it is, now we can expect even more discounts and great deals. I honestly don’t know if my backlog can take it. Oh who am I kidding, of course it can!

Spotted by a Reddit user, Valve made a rather private announcement on the Steamworks Developmen forums. Developers can now choose to create their own custom sales, or opt into upcoming sales. Previously, developers had to work with Valve to decide when their discounts could appear, but now they can do it whenever, and at whatever price discount they like.

Steam dev discount

I’m curious to see how many more developers opt into sales. It seems that people will only buy on Steam when there’s a sale – we all know games will go on sale eventually, and we’d rather pick up a bargain. So, does this mean that games will be on sale more often? Or will developers try to time their sales with key events? I’d love to see a “before we tell you this game is obsolete” sale, or “it’s my birthday so give me money” sale, or any number of options that developers can now use.

It seems like more and more freedom is being given to developers across distribution platforms. Obviously, that model is working. I wonder when we’ll see the consoles allow greater developer freedom on PSN and Xbox Live sales. We might start seeing even better prices. At least, we can hope.

Last Updated: February 28, 2014


  1. Sir Rants A Lot Llew. Jelly!!!

    February 28, 2014 at 11:46

    Woot woot!

    I bet EA doesn’t use this or tries to give like 2% off sales or something


    • General JJ the annihilator

      February 28, 2014 at 11:51

      EA won’t know what the button means.


      • Kensei Seraph

        February 28, 2014 at 11:53

        Yes they do.
        It’s the button for when they want to give a +50% discount.

        Meaning that game for $99.99 will be sold for $149.99 instead.


        • General JJ the annihilator

          February 28, 2014 at 11:57

          EA are such nice people.


          • Sir Rants A Lot Llew. Jelly!!!

            February 28, 2014 at 13:10

            I glanced at the screen and somehow read EA are such nipple 0.o

          • Unavengedavo(aka. Bilbo)

            February 28, 2014 at 13:21

            It happens, I don’t know how or why… But it happens, just ask Umar

    • DrKiller

      February 28, 2014 at 12:48

      Or Activision.. EA has an excuse though, they use the “Steam Beta” version called “Origin” 🙂


  2. General JJ the annihilator

    February 28, 2014 at 11:50

    This is quite a nice addition


  3. Admiral Chief in Vegas

    February 28, 2014 at 11:52



  4. Alien Emperor Trevor

    February 28, 2014 at 12:21

    Who was that dev posting a while back that sales are bad for gamers? I’m curious to see whether he ever uses this lol


    • General JJ the annihilator

      February 28, 2014 at 12:22

      Sales are bad for gamers….pfffft.
      What does he know?


  5. Matthew Holliday

    February 28, 2014 at 14:39

    “daddy needs a new car”
    cuts price


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