Take Two Won’t Be Annualising Its Big Titles

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ZelnicksRedemption

Strauss Zelnick, President of Take Two has said that the publisher won’t be rushing out annual releases of its big name titles the way other publishers *coughEAandActivisioncough* do.

Breathe a sight of relief, because you won’t be seeing a new Grand theft Auto or Red Dead Redemption every year, the way you do with titles like Call of Duty, Guitar Hero and yearly sports titles.

Annualising games, he said at the Reuters Global Media Summit, “threatens their quality  and risks burning out consumers.” I can’t say I’m disappointed with that at all. What I would like though, is a sequel to Bully. It’s been 4 years already, dammit!

One reason for this is that the publisher no longer feels it relies solely on GTA to bring in money. With games like BioShock 2 and Red Dead Redemption being incredibly successful – and BioShock Infinite, L.A Noire and Duke Nukem Forever on the way, they may be right.

“We don’t have any structural impediment to being profitable in a given year.”

Source : Reuters

Last Updated: December 2, 2010

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Geoffrey Tim

Editor. I'm old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time - they were capable of being masterpieces. I'm here now, looking for more of those masterpieces.

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