Microsoft believe that with the New Xbox Live Experience will turn Xbox Live into more of a Social networking system. Shades of this intent have been visible since the last large update for the current system where Bio’s and such where introduced. But just how far do Microsoft want to go with this?
At the Play conference at the University of California at Berkeley’s Haas School of Business, corporate vice president of Microsoft’s games group, Shane Kim said that the update to Xbox Live launching tomorrow â€” which will allow people to communicate with each other through the use of avatars â€” will make it far easier for players to socialize and discover new entertainment such as videos and music.
â€œI believe to be the leader in interactive entertainment, we have to expand well beyond gaming,â€ he said.
With new features like the party chat, it definitely will be a lot easier to communicate with multiple people. As for the service becoming a social network, I’m pretty sure it already is, the main reason people have Xbox Live is to play games socially with friends. Maybe your experience is different but the general Multiplayer game out there is full of conversation about “what I did today” or “what I had for breakfast”, so what Microsoft may not realise is that they already have a very healthy social network, we just socialize while we play games. So lets expand beyond gaming by all means, but let’s also not forget what we came here for in the first place.
Source: Venture Beat
Last Updated: November 18, 2008