The PS4 will need to engage the casual consumer

2 min read


I like the current crop of consoles this generation. Each one has their own charm, and you can’t go wrong choosing either device this generation. With the PlayStation 4, Sony has delivered a console that feels like a pure gaming device, and thanks to early marketing, it knew that when it began building up momentum. But the key to long-term survival, is in attracting more casual consumers.

Looking back at the first year of the console, PlayStation UK managing director Fergal Gara spoke about keeping the existing user base engaged while bringing in more casual consumers in order to retain a market lead for the foreseeable future. “Adopting a very gamer-focused perspective from the outset served us extremely well. I think what we also learned is that it’s really important to keep innovating to keep interest in the sector,” Gara told Red Bull.

This year sees the introduction of Share Play, the introduction of PlayStation TV and as we look forward there’s plenty more to come – PlayStation Now and Project Morpheus looming in the background as a potential new project to take to market. It’s a great start but we can’t rest easy, we must keep exciting and delighting gamers – and of course broadening the audience as we go.

I’d like it to continue with the innovation stream I just talked about, but also what we want to see in the next year or two is a bigger mass market play, shall we say. So in order to broaden and perhaps fill the void that’s being left latent by, say, the Wii – which is a shadow of its former self.

We need to have the kind of product that will engage that more casual consumer. I think that’s a big opportunity for us, and that’s not yet clear on the horizon, but something we should and I’m sure will be focused on as we look forward into year two, three and four.

I’ve got no problem with that. More people playing more games is win win for everyone involved really. The only thing that truly frightens me, is being buried in a mountain of shovelware games of dubious quality. Because after the Wii era, I never want to be stuck as the go-to shovelware review guy again.

Last Updated: November 19, 2014

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