EA’s looking to change the way that games are monetised, focusing more and more on DLC and Micro-transactions; something that makes many of their games very much like free-to-play games that happen to not be free at all. More like a pay-to-pay-even-more model. It’s the way the industry is going though, right? Activision’s Bobby Kotick doesn’t really think so.
While the oft-despised Activision boss thinks there are a number of ways to extract extra cash from gamers, he doesn’t think it’s something Activision is interested in right now.
“With respect to new business models, I can’t comment specifically on the next-generation consoles,” Bobby Kotick said to investors. “But our general view is we approach new business models sceptically. And we take our time. And we look for those that will turn out to be something that is sustainable for a long term.
For now, Activision’s playing a more reserved, wait-and-see game.
“I think we’re seeing there are a lot of exciting new ways to allow customers to pay for their experiences, there are a lot of new ways for us to monetise our content. But I can’t say that you’re going to see any dramatic shifts in the way that we monetise on the console.”
I hope he’s right, and that Activision steers clear of the path that EA’s on. I’m growing increasingly tired of my games being treated as “services” instead of… well, games.
Last Updated: May 9, 2013