As far as sales and market penetration go , the Wii U was a bit of a joke, right? I mean, at our post-rAge get together, Geoff and I were saying how we are among the ten people who actually own Nintendo’s latest console. Well, sales are picking up, and their marketing department is getting optimistic.
In a new interview with MCV (thanks Video Gamer), Nintendo UK’s marketing head Shelly Pearce claimed that the Wii U has had a good year so far:
We’ve really seen momentum pick up with Mario Kart 8 back in May. That was when we saw a step change, not just in terms of sales but also people’s attitudes to Wii U.
People are starting to consider buying now, which was cemented by our E3 activity. All the software that we showed then gave people confidence that there were lots of games coming that they wanted.
UK general manager Simon Kemp added to that by stating:
We’ve felt a real increase in interest and momentum. Compared to 12 months ago, it does feel noticeably different.
One of the key things for us is that people are staring to realise what software there is, what games they can get this Christmas, but importantly a lot of key stuff that is coming next year, too. It is a really strong line-up.
I have to agree – the line up for games coming to Nintendo’s Wii U is truly fantastic. I’d buy one just for Splatoon, but with Mario Kart, Smash Bros and new Zelda titles incoming, it might become a real must-buy, not to mention all those Amiibos that are after my money. Now if only this will make them consider a follow up to ZombiiU.
Did you get hands on with some of the cool Nintendo titles at rAge? Did it help change your mind and convince you that it is actually a cool console to own, or do you still think it’s a worthless purchase?
Last Updated: October 17, 2014