The Xbox One needs to ‘win the value argument’

2 min read


And on the opposite side of the price debate today, we’ve got the Xbox One! It’s bigger, has more of a Kinect-ing punch and my grandma thinks it’s a betamax tape player! And for that extra thousand bucks that it’s going to cost, will it convince fans that there happens to be value behind the tech?

Activision Publishing boss Eric Hirshberg reckons that the console is worth the extra cash, but he also said that it will have to prove why gamers should throw some extra cash at it, in order to emerge as a contender. Speaking to GI International via VG247, Hirshberg felt that while Microsoft will need to focus on that point, Sony has won the first round of the console wars with a devastating left price drop hook to the gut.

“If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100% always prefer the lower price,” Hirshberg said.

I think from a first impression standpoint the win goes to Sony, at least as it relates to pricing. Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.

I feel they have to show why that’s a good thing and why it’s worth the premium and deserves inclusion and why it’s something that gamers are going to come to really value and appreciate.

It’s going to be a fun battle to watch, but I think they definitely have to win hearts and minds in terms of the value of it.

I’m a firm believer in that you get what you pay for. And after having my buns blasted for defending the Xbox One before it did a 180 on its policies, I’m still keen for that console. Will be it more expensive? Without a doubt, yes. But after having experienced the new Kinect at E3, it’s an expense in which I feel that I’m not being short-changed at the end of the day.

After all, what’s an extra R1000? A collector’s edition for a game that will soon gather dust?

Last Updated: June 27, 2013

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