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Ubisoft: Watch Dogs could have been top launch game

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Broken watch

I was terribly disappointed by the delay of Watch Dogs, even if I did understand that it was for the best. Maybe the game needed more polishing, or maybe Ubisoft just wanted to clear the decks so that it wouldn’t compete with GTA V and AC IV: Black Flag. But that doesn’t mean that they don’t believe in their product.

Speaking to IGN, North American president Laurent Detoc explained that despite some issues he’s optimistic about Watch Dogs:

I actually believe that Watch Dogs could have ended up being the best-rated game on next gen if it came out at launch. We wanted it to be even higher. The whole package is there already.

If the whole package is there, why delay? He goes on to say that Rockstar already had a strong brand attachment from fans, as in the case of GTA V, that makes people want to give it a 100% review. He is hoping for the same brand loyalty to Watch Dogs down the line. That said, people want to see the growth and changes in Watch Dogs that necessitated the delay. Detoc said the hard part is deciding when to re-reveal the game. When asked when we could expect to see something, he simply replied:

When we have something good to show again.

[…] It’s not just software. It’s art. There’s a lot of judgment and perception that comes into this. It’s extremely complicated, with a lot of moving parts. Especially with a game like Watch Dogs. We’re breaking ground on a number of different gameplay assets. We’re in uncharted territory.

I’m still excited for Watch Dogs, and I hope that the extra few months mean that the game can get polished. At least I should have some extra time to play it. I’m just concerned that it was all a ploy to build up the game’s hype – I’m always afraid of overhyping.

Last Updated: December 18, 2013

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