Watch Dogs pre-delay budget was $68 million

2 min read


Freefalling into the end of 2013, one game that everybody was waiting for was Watch Dogs. Originally meant to be released on current and new-gen consoles, those plans took a different turn when Ubisoft decided to delay the game until the second quarter of 2014. And it’s a decision that cost them quite a few bucks.

French business site Challenges via Nintendo Everything revealed that prior to the game delay, it had cost Ubisoft a cool European total of €50 million to produce Watch Dogs. That’s $68 million, or around R748 million. Or 3.4 not-a-compounds equipped with fire-proof swimming pools in case of Speedo emergencies.

Expect that total to go up though. Games such as Watch Dogs are no doubt going to start up the media engine, which means previews, print advertising, website takeovers and television adverts which all add up to quite the prettiest of pennies. Combine that with the original marketing push, and you can imagine that Ubisoft has dropped quite a bit of coin so far on the game that we don’t know about.

watch dogs

Still, Ubisoft may end up still making a nice chunk of change on this game if it lives up to expectations. Pre-order sales are strong, and keeping the game out of the November/December launch period was a smart move.

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The market was already crowded with games, with titles such as Batman: Arkham Origins,Beyond: Two Souls,Battlefield 4, Call of Duty: Ghosts and Ubisoft’s own Assassin’s Creed 4 looking for a slice of thirteenth cheque pie.

And just from a pure business standpoint, that delay makes sense. But with all such games, it’s most likely time that has been well spent on the game, polishing it up a little bit more for release and ironing out any lingering bugs.

I’ve got high hopes for Watch Dogs, and I’m keen to see how it tackles the benchmark set by GTA V when it eventually arrives.

Last Updated: January 17, 2014

Darryn Bonthuys

Something wrong gentlemen? You come here prepared to read the words of a madman, and instead found a lunatic obsessed with comics, Batman and Raul Julia's M Bison performance in the 1994 Street Fighter movie? Fine! Keep your bio! In fact, now might be a good time to pray to it!

  • Admiral Chief in Vegas

    I really hope it doens’t pull a ACM

    • UltimateNinjaPandaDudeGuy

      Anti Crime Demons

    • Brenz

      Anal-crotch mutation?

      • Admiral Chief in Vegas

        Haha, no. Aliens Colonial Marines

        • Brenz

          ah ok, well i was on the right track after all!

          • Admiral Chief in Vegas


        • Alien Emperor Trevor

          Same thing really.

          • Admiral Chief in Vegas


          • NL37

            Give that man a cookie

      • ilovegoogleglass


  • UltimateNinjaPandaDudeGuy

    The longer I think on this the longer I am starting to think it will be a GTA game with computers and won’t do either very well =/

    • Ricardo Harvey

      I have the same fears. Kind of lost interest in it already

    • Gr8_Balls_o_Fire

      It could also be that they wanted to step away from the media shadow that is GTAV. By Q2 2014 people will have more or less forgotten about GTAV and yearn for another open world game like Watch Dogs. Smart

      • UltimateNinjaPandaDudeGuy

        Could be, but by that time we might start hearing about GTA for PC…

        • Gr8_Balls_o_Fire

          Good point! Hopefully PS4 and X1 too

  • Anon A Mouse

    It is this much…. (sound is a bit dodgy).

  • CypherGate

    I dont know…. This game reminds me a lot of Person of Interest which i enjoy watching by the bucket loads, but…. My interest in this game isnt as high as i expected it to be…. Maybe its because The Division blew my socks, undies, bra, specs, shoes, toe nails, hair off me.

    • bigshynepo

      The Division won’t be out until 2015 so you can enjoy Watch Dogs for what it’s worth until then. Both look great in their own ways, Watch Dogs seems like it could be mediocre-at-best or a GOTY contender, we’ll have to see the finished product to determine that. One thing, I sure Ubi hasn’t been using this extra dev time to dream up costly DLC, not when the core game has so much to prove.

  • Alien Emperor Trevor

    I hope this succeeds. They’re throwing a nice chunk of change at this new game/franchise, which the big boys rarely want to do because it’s a risk for them.

    • RinceThis2014

      Agreed. Their must be some confidence to throw this much at it. GATE 1 OPEN.

  • Jim Lenoir (Banana Jim)

    Wow… now I’m really worried.

  • RinceThis2014

    Please don’t under-deliver. Really excited about this, make it work!

  • Jonah Cash

    Still the highest on my gamedar for 2014!!! This just has to be awesome or I might lose my faith in gaming……..

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