Why Assassin’s Creed is an annual franchise

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It’s becoming like clockwork. Every year, we see a new Call of Duty, and every year we see a new Assassin’s Creed. Call of Duty – despite middling reviews for the latest one – is still a behemoth entertainment franchise, making Activision piles of money with each release. It’s easy to see why the keep churning them out. The same goes for Assassin’s Creed really.

On its corporate website, Ubisoft has updated its franchise performance information, and Assassin’s creed is far and away the company’s crowning jewel in an impressive portfolio.

According to their info, the series has sold over 73 million units combined across games and platforms. That is a lot of historical, stabby fiction. The only game in their lineup that even comes anywhere close is Just Dance, which has sold a ludicrous 48 million copies, so it’s easy to see why they annualise the hell out of that series too. Here’s a look at everything else.

  • Assassin’s Creed: 73 million
  • Just Dance: 48 million
  • Tom Clancy’s Splinter Cell: 30 million
  • Tom Clancy’s Rainbow Six: 26 million
  • Tom Clancy’s Ghost Recon: 25 million
  • Petz: 24 million
  • Rayman: 25 million
  • Imagine: 21 million
  • Prince of Persia: 20 million
  • Driver: 19 million
  • Far Cry: 18 million
  • Rayman Raving Rabbids: 14 million
  • The Settlers: 10 million
  • The Experience: 9 million
  • Anno: 5 million

It’s a little bit depressing that casual fodder like Petz and imagine have both outsold gamers’ games like Far Cry, Driver and Prince of Persia. Oh..and if you’re watching the video,  keep pressing “3” for your answer as to why we see Assassin’s Creed every year. 

Last Updated: April 22, 2014

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