Why do people buy a PS4 over Xbox One or Wii U?

2 min read

Three way fight

I knew that I was going to end up with all the consoles eventually – it’s not really a choice for me. However, the order in which I got my Wii U and PS4 (and one day an Xbox One, too) was mostly dictated by local availability and timing for my bank account. Some lucky people in other parts of the world had access to all of them from launch, so what drove their decisions? It’s probably not what you think.

Nielsen did some research into what were the top factors driving 8th generation console purchases by platform. Surprisingly, fun only really seemed to matter for the Wii U.

Console purchase factors

Wait, Resolutiongate actually mattered to people in their console-buying decisions? Also, with both new generation consoles sporting a Blu-Ray player, it’s amusing that it is still contributing to the PlayStation’s sales. It certainly made a difference last generation, but I’m surprised that it’s even a consideration this time around. Those who went PS4 were also more interested in the game library, while Xbox One owners were after exclusives. Plus it’s interesting to see the innate power of the Xbox brand here. Most interesting to me – fun was top of the list for Wii U only. Shouldn’t that sort of be the driving force behind any console purchase?

Another interesting aspect of their research came out of looking into lifetime console ownership; the majority of those who bought a PS4, Xbox One or Wii U previously owned a PS3, Xbox 360 or Wii. However, the numbers show that that more Xbox 360 owners switched to PS4 than those who were on PS3 who jumped to Xbox One.

Console lifetime ownership

Are these your reasons, too? Were you driven more by cost or game libraries? Did exclusives make the choice for you, or was it all about how the controller felt in your hand? Maybe, just maybe, was it because the PS4 was released nearly a year before the Xbox One here in South Africa?

Last Updated: February 26, 2015

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