Today’s topic of debate is the failure – the second in two years – on Disney’s part to relaunch two once highly popular franchises – 2012’s John Carter and 2013’s The Lone Ranger. Although John Carter fared better critically, both of these movies were massive commercial failures.
We want to know what you think went wrong? Was it a case of today’s film-going public being unfamiliar with, and therefore not caring about, a Civil-War-soldier-turned-space-adventurer and the masked cowboy? Were these films poorly marketed? Or do you think the masses are just wising up to mediocrity and listening to critics? Alternatively, do you have your own theory about the weak box office performance? Let us know.
The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of Critical Hit as an organisation.
Last Updated: July 10, 2013