Midweek Mouth-off: Disney's franchise failure

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Today’s topic of debate is the failure – the second in two years – on Disney’s part to relaunch two once highly popular franchises – 2012’s John Carter and 2013’s The Lone Ranger. Although John Carter fared better critically, both of these movies were massive commercial failures.

We want to know what you think went wrong? Was it a case of today’s film-going public being unfamiliar with, and therefore not caring about, a Civil-War-soldier-turned-space-adventurer and the masked cowboy? Were these films poorly marketed? Or do you think the masses are just wising up to mediocrity and listening to critics? Alternatively, do you have your own theory about the weak box office performance? Let us know.

The views and opinions expressed in this article are those of the author(s) and do not necessarily reflect the official policy or position of Critical Hit as an organisation.

Last Updated: July 10, 2013

Noelle Adams

Sometime Tomb Raider. Full-time Pop Culture fanatic and Geekaissance Woman. Most often spotted outputting Pop Culture opinion pieces, writing fanfic and original genre fare, cosplaying and bringing the Brazilian Jiu-Jitsu smackdown. Editor of the Comics and Toys section.

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