Press Release: ACTIVISION STUDIO BEENOX NAMED LEAD DEVELOPER ON UPCOMING SPIDER-MANâ„¢ TITLES

Activision Publishing, Inc. (Nasdaq: ATVI) today announced that wholly owned development studio Beenox has been named the primary developer on upcoming Activision titles featuring Marvelâ„¢’s famous web-slinger, Spider-Manâ„¢.  Beenox’s most recent breakout success was with Spider-Man: Shattered Dimensions, one of the most highly rated Spider-Man titles to date and Wizard Magazine’s 2010 Game of the Year.

“Beenox’s creative vision reinvigorated the Spider-Man gaming experience among critics and fans in Spider-Man: Shattered Dimensions,” said Patrick Kelly, Senior Vice President, Activision Studios.  “We can’t wait to see where this talented studio will take this franchise in the future.”

“We are thrilled with this opportunity to continue our close, collaborative relationship with Activision, Marvel and everyone’s friendly, neighbourhood hero, Spider-Man,” said Dee Brown, Studio Head, Beenox.  “Being able to map out Spider-Man’s interactive future gives us the creative freedom to really craft the best gaming experience for the fans.”

“Beenox has done a tremendous job showcasing the essence of Spider-Man while pushing new creative boundaries with Spider-Man: Shattered Dimensions,” said Todd Jefferson, Director of Games, Marvel Entertainment’s Global Digital Media Group.  “We look forward to working with Beenox on creating new Spider-Man game experiences.”

To see more about Beenox’s award winning game, go to www.SpiderManDimensions.com.

Last Updated: January 14, 2011