Midweek Movie Mouth-Off: Product Placement versus Immersion
There’s no denying that product placement in movies can do wonders for whatever they’re shilling. Risky Business helped bring a line of Ray-Bans back from the brink, E.T. gave Hershey a 65% boost in profits and GM specially made and sold over 60,000 Chevrolet Camaros thanks to Transformers. That being said, obvious product placement can completely ruin the immersion. Very …