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Home Tag Archives: Robbie Bach

Tag Archives: Robbie Bach

Gaming

Xbox room “went silent” when Sony announced the price for the PS3

By Alessandro Barbosa
July 27, 2016
in :  Gaming
26

Turns out our industry might be more predictable than we think, with the Xbox 360 and PS3 race sounding oddly familiar.

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Gaming

The Xbox 360 owes its success to Sony’s mistakes

By Geoffrey Tim
May 15, 2012
in :  Gaming
0

Ex Microsoft Entertainment and Devices Division head Robbie Bach believes the Xbox 360 benfited PlayStation 3?s struggles.

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Gaming

The Xbox 360 version of Battlefield 3 is “Standard Def”

By Geoffrey Tim
October 20, 2011
in :  Gaming
0

Without the "high-res texture pack" Battlefield 3 on the Xbox 360 looks ugly.

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Gaming

Microsoft confirms shake up – Allard and Bach leave

By Gavin Mannion
May 26, 2010
in :  Gaming
3

We posted the rumour yesterday that the father of the Xbox, J Allard, could be leaving Microsoft as part of a large scale shake up in the Entertainment and Devices division. Well that has now been confirmed even though he will retain an advisory role with the corporation. Another surprising announcement is that Robbie Back will also be leaving later …

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Gaming

425 Million gamers matched – 150 Million change of clothes

By Gavin Mannion
October 7, 2009
in :  Gaming
3

While it may sound more like a dating sites tag line these numbers are coming out of the first annual Microsoft Open House in NYC. Robbie Bach has been chatting about the Xbox 360 and has confirmed that there are now over 20 million Xbox Live members who have played in over 425 million online games. That’s a whole lot …

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Gaming

Microsoft knew about the 360 defects before launch

By Nick De Bruyne
September 9, 2008
in :  Gaming
3

Shock, Shock, Horror, Horror, we have a story to prove that shows that Microsoft apparently knew about the defects in the Xbox 360 before its launch. While it may come as a surprise to many, it doesn't sound too crazy to think that MS would do something like this. According to reports on 1UP a report from VentureBeat's Dean Takahashi, who is the author of books such as Opening the Xbox and The Xbox 360 Uncloaked , has said that Microsoft knew about the issues the Xbox 360 was having before launch but refused to delay the release further in order to beat their competitors to the market. It looks as if the major issue came from Microsoft not only rushing the design process to get the console out first but also from the fact that once the major design was locked down, they continued to try and cram in a ton of last minute ideas, essentially making the console more and more fragile. President of Microsoft's Entertainment and Devices division, Robbie Bach thinks that being first out the door was still a good idea in the long run, saying that: "If you take the question of whether it was the right thing to try to be first, the answer to that is definitely yes," "It has given us a leg up in a number of places that are super important. It has given us a leg up with game developers. It has given us a leg up from an economics perspective. It helped us expand Xbox Live quickly. At a strategy level, if you asked if we wanted to be first again, I would say yes. It's easy for me to go back and say, if I knew what would transpire over the next two years, would I go back and do something different, I think that's an obvious answer. But the fact is, based on the data we had at the time and all the hard work we put into it, there was no way to see what actually happened." As you all know it has cost Microsoft over a billion US dollars to extend warranties for the RROD issues that many have experienced with their consoles, so Mr. Bach must really think that it was well worth it to have their console out first. Although he does admit that they would have done things differently had they known all that they know now. Good for you, Microsoft. I am glad that your business is doing well but what about all the people that have experienced tons of issues and inconveniences due to your wonderful decision.

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