Apple unveils its new range of iPhone 11 devices

So last night was Christmas for Apple fans, as Apple finally their new range of iPhone products which they are hoping will dominate the market for the next year. Apple has been slipping in the smartphone department over the years, but is hoping that the combination of their new iPhone 11 and iOS 13 will help to change market sentiment and bring people who are unsure about the brand back into the fold. Long-time fans will likely need no additional reason to want to try and get their hands on a new phone. 

So, what is Apple pinning their smartphone hopes on for this year? Well for a start much like previous years it’s not one device but three as Apple unveiled the standard iPhone 11, plus two more prestigious models in the iPhone Pro and iPhone Pro Max. As previously reported, the biggest addition that comes with the Pro Models is a 3-camera system built into the rear. One wide-angle lens, another telephoto lens and a final 120-degree ultrawide lens ensuring that pretty much every option is covered for camera enthusiasts.

All phones will come standard with Apple new operating system iOS 13, include a new A13 Bionic chipset (more on that in a separate article) which Apple calls the “fastest CPU and GPU ever in a smartphone,” capable of 1 trillion operations per second, spatial audio that supports Dolby Atmos, fast-charging, improved battery life and a host of new features aimed at camera and selfie enthusiasts. The Pro models also a Super Retina XDR screens with a 2-million-to-1 contrast ratio.

It might not seem like a major update to the previous models, but with a new OS promising lots of features, fantastic new camera that could easily be the best in the business and new processing that makes it easily the fastest smartphone you can get on the market means that those technophiles out there that need to have the best of the best are definitely going to want this.

If they have deep pockets that is because while a local release date or pricing hasn’t been announced yet, the models are certainly not going to be cheap with a new standard iPhone 11 setting people in the US back $699 (R10500) with the Pro model a hefty $999 (R15000) and Pro max $1099 (R16500). Expect local prices to be significantly more than that once import duties are thrown in. So, much like traditional Apple products, not for small wallets.  

Additional specs and details of the three different models (as reported by Business Insider) can be found below:

iPhone 11:

• 6.1-inch Liquid Retina screen
• aluminium and glass design
• 2 rear camera lenses: 12-megapixel wide-angle lens, and a new 12-megapixel ultrawide camera with a 120-degree field of view
• new camera modes, including Night Mode; 4K video at 60 frames per second
• a new QuickTake video feature: Hold the shutter button to start taking videos without switching to Video mode
• improved selfie camera with a slow-motion feature called “slowfies”
• faster face ID
• bigger battery than last year’s iPhone XR, for one extra hour of life (about 15 to 16 hours)
• 6 new colour options: white, black, yellow, red, lavender, and green (blue and coral from last year are out)
• the latest software, iOS 13

iPhone 11 Pro:

• 5.8-inch Super Retina XDR screen, with a 2-million-to-1 contrast ratio, HDR 10, Dolby Vision
• improved battery life: 4 hours more than the iPhone XS
• fast-charging 18-watt adapter
• colour options include midnight green (new), space grey, silver, and gold

iPhone 11 Pro Max:

• 6.5-inch Super Retina XDR screen, with a 2-million-to-1 contrast ratio, HDR 10, Dolby Vision
• spatial audio sound, Dolby Atmos
• improved battery life: 4 hours more than the iPhone XS Max
• fast-charging 18-watt adapter
• colour options include midnight green (new), space grey, silver, and gold

New Camera on the Pro Models:

• 12-megapixel wide-angle lens
• 12-megapixel telephoto lens
• 12-megapixel ultrawide lens with 120-degree field of view
• telephoto and ultrawide work together to zoom in or zoom out. Can take multiple shots from one vantage point.
• new Deep Fusion feature coming later this year: shoots 9 images, selects the best pixels, and optimizes for details and low noise; neural engine is responsible for making your image look great
• new camera modes, including Night Mode; 4K video at 60 frames per second
• a new QuickTake video feature (hold the shutter button to start taking videos without switching to video mode)
• improved selfie camera and faster face ID

The iPhone 11 is releasing in the US on Friday, September 20^th. We’ll let you know when it will release locally, but for Apple fans, I guess if you haven’t already started saving, now is the time to do so. Or alternatively, you could start to sell things. After all, who needs two kidneys anyway?

Last Updated: September 11, 2019