Home Gaming Nintendo won’t milk kids for mobile money

Nintendo won’t milk kids for mobile money

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Young whale

Nintendo is entering the mobile space. While they need to make money and thrive, Satoru Iwata doesn’t like the model of finding a whale. Rather than turn into a modern day Ahab, he wants to reach a wide range of people on mobile, and get everyone involved and excited. While I don’t know how well it will work, his words make me incredibly happy.

Following Nintendo’s earning call, Iwata-san made some comments during a Q&A with investors about the company’s plans.

As we at Nintendo aim to reach all consumers around the world, we have no intention to analyze and follow successful examples in the Japanese smart device market. My understanding of how to succeed in the Japanese market now is to find a limited number of generous consumers who are willing to spend a lot and analyze what encourages them to spend. However, if we did that, I don’t think that we would be able to entertain hundreds of millions of consumers all around the world or to produce large and long-lasting achievements.
[…] We have had various discussions internally, I have challenged the developers with this issue and they have had many active discussions on the topic. We already have some specific ideas and will announce them in due course. Above all, as Nintendo is a family brand, we do not intend on changing the situation where parents and guardians can give Nintendo products to their children with peace of mind. In that sense, we want to pay very close attention to how we receive money.

Nintendo is trusted as a family-friendly brand and fills that space in the market. While gaming has grown up and is an awesome activity for millions of adults, products also need to be created for the next generation of gamers. On mobile, too many children fall into the trap of micro transactions, leading to tons of family dramas. Nintendo’s ethos makes me much happier and will be a big relief for parents. Don’t worry about your little ones buying extra lives for Mario with real money – Iwata-san is promising a model that won’t milk your kids for cash, but will still offer all of us fun mobile experiences.

I really hope that they find some kind of new model. The current ones are so dependent on whales and cause so much despair for the people who fall victim to them. Perhaps Nintendo can lead us in a new and wonderful mobile direction.

Last Updated: May 15, 2015

66 Comments

  1. Kensei Seraph

    May 15, 2015 at 15:06

    Is that big whale… defecating? o_0

    Reply

    • Dutch-Trevor Matrix

      May 15, 2015 at 15:16

      Nope. It’s taking a dump in the ocean…

      Reply

      • Hammersteyn

        May 15, 2015 at 15:18

        I thought it’s pooping

        Reply

        • Dutch-Trevor Matrix

          May 15, 2015 at 15:19

          Poop is what I fling when I am startled by a spider or Darryn…

          Reply

  2. RinceTriss

    May 15, 2015 at 15:08

    I thought mobiles were for talking on?

    Reply

    • Kensei Seraph

      May 15, 2015 at 15:10

      You need more friends.

      Hm… this comment might be a little offensive but it isn’t meant that way.
      I just can’t seem to think of a better way to phrase it.

      Reply

      • RinceTriss

        May 15, 2015 at 15:11

        Well if I am thinking mobiles are for talking on it must mean I use it to… Talk on, only. Meaning I have people to talk to πŸ˜›

        Reply

        • Dutch-Trevor Matrix

          May 15, 2015 at 15:14

          Sales people do not count, Rince…

          Reply

        • Kensei Seraph

          May 15, 2015 at 15:15

          You never said that you were using it to talk to people.
          I just assumed you meant you talked to your phone.

          It’s okay, we all talk to our PCs.
          Just because you happen to hear it talking back to you doesn’t mean you are crazy.
          *Edges away slowly so as not to startle the crazy person*

          Reply

          • RinceTriss

            May 15, 2015 at 15:20

            And that class, is why we say assumption is the mother of all fuck ups.

          • Kensei Seraph

            May 15, 2015 at 15:22

            Your mother’s name is Assumption?

            Sorry, I’m going to leave now.

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:22

            oh ZINGGGG!!!!

          • RinceTriss

            May 15, 2015 at 15:22

            Good riddance!

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:23

            Oh Please Ginger Kid, don’t weep in the corner like you always do?

          • RinceTriss

            May 15, 2015 at 15:24

            Why do you have a question mark at the end of a statement? 0_O

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:26

            And here was me thinking I was asking something of you, which would usually end in a question mark… Oh shit yeah. Forgot. You are never nice to a ginger. XD

          • RinceTriss

            May 15, 2015 at 15:28

            Um, sentences that end in a question mark do not necessarily mean that they are questions? Like the one before this. They usually have questions in πŸ˜›

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:29

            Oh please don’t cry in the corner like you always do?
            Is that not me asking you not to cry?

          • RinceTriss

            May 15, 2015 at 15:34

            You can ask me not to cry without a question mark. Please don’t be doff. No question mark πŸ˜› TEHEHEHE

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:39

            *dof

            If you want to use Afrikaans words, please get the spelling right?
            I can ask you to cry without a question mark. Only I decided not to. So go ride a bicycle with no saddle, you Moron!

          • Hammersteyn

            May 15, 2015 at 15:44

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:50

            This channeling Trevor thing is working out quite sweetly me thinks!

          • RinceTriss

            May 18, 2015 at 10:11

            Lol. Telling me to not use Afrikaans because I can’t spell it correctly should mean you shouldn’t use English because you can’t use it properly either πŸ˜›

          • Dutch-Trevor Matrix

            May 18, 2015 at 10:14

            Oh Sweet Lords above! Did it take you 3 days to come up with that???? LAAAAMMMMMEEEEEE!!!!!!! πŸ™‚

          • RinceTriss

            May 18, 2015 at 10:23

            Yes. That’s correct. I spent the last 72 hours with you in my thoughts… 0_O

          • Hammersteyn

            May 15, 2015 at 15:34

            He’s combined Trevor and Dutch Matrix. It might be all kinds of awesome but it doesn’t bode well for grammar

          • RinceTriss

            May 15, 2015 at 15:35

            HAHA! That is a HORRIFIC thought

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:45

            Oh wait… I got it… You and Hammer is going to have some special time Couch Co Op time tonight, right? RIGHT?
            Mortal Kombad. Right? RIGHT????
            Dear @Rockstar. I can be a writer for you. Please hire me.

          • Hammersteyn

            May 15, 2015 at 15:46

            Eish, I live no where close to either you or him else I’d be there

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:48

            Oh no Cupcake. I am NOT into that Hammerswing thing. You and Rince can go have fun rinsing each other’s hammers tonight.
            I’ll be at home watching Draad Trek I mean Star Trek! Star Trek!

          • Hammersteyn

            May 15, 2015 at 15:52

            But I dig Star Trek

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:53

            Oh as do I. Currently binge watching all seven seasons of Voyager a bit…

          • Hammersteyn

            May 15, 2015 at 15:45

            I’d tap Triss in granny panties

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:46

            Like I said…

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:51

            Oh and timing is a sweet thing…
            Thanks for the laughs dude!
            Refresh

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:41

            At least I am not a gender confused half brained nitwit like some people, right RinceTRISS???
            Bugger The Witcher. Rincetriss is coming. In his granny panties… πŸ˜›

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:22

            Ass Mother Fuck…

        • Hammersteyn

          May 15, 2015 at 15:16

          Phone chat lines for adults doesn’t really count.

          Reply

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:18

            Hey sexy! My name is Rince and…
            Oh fuck off Ginger!
            Does that count as conversation?

          • RinceTriss

            May 15, 2015 at 15:18

            Fuck you! Does that?

          • Hammersteyn

            May 15, 2015 at 15:19

            Perfect!

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:19

            So nice that we are talking Rince… πŸ™‚

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:24

            Damnit! Should have said “Is that a threat or a promise?”

          • Hammersteyn

            May 15, 2015 at 15:19

            How would she know over the phone?

          • RinceTriss

            May 15, 2015 at 15:19

            lol

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:20

            This is Rince… He sent her “SexyTime” pics of himself to all sex lines!
            Also, he is a bit of a pest… And don’t pretend you do not know that…

    • Hammersteyn

      May 15, 2015 at 15:12

      Not anymore, next gen gaming is gonna be played on it

      Reply

  3. Kensei Seraph

    May 15, 2015 at 15:12

    Our understanding of his promise and his understanding of his promise may not be the same.
    The policy they adopt may seem to them that it is family- (and wallet) friendly but to other people it may not seem that way.

    Reply

  4. Hammersteyn

    May 15, 2015 at 15:18

    They’ll milk the kids parents?

    Reply

  5. Kensei Seraph

    May 15, 2015 at 15:20

    Cheers people, it’s time to go home and start my weekend.

    For those who can’t leave yet, have some gifs.
    http://i.imgur.com/GEKQOrw.gif
    http://i.imgur.com/1AJq2fw.gif
    http://orig13.deviantart.net/f211/f/2015/081/e/e/excaliburbeam_2_by_dimension_dino-d8mo6ob.gif

    Reply

    • Umar

      May 15, 2015 at 15:26

      Ufotable, man…….They make it hard for to watch anything else. Their production value is fucking phenomenal.

      Reply

      • GooseZA

        May 15, 2015 at 15:46

        Umar! I need a new anime to watch (one that’s either on Crunchyroll or Netflix) Help!

        Reply

        • Umar

          May 15, 2015 at 15:50

          What are you into though?

          Reply

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:52

            No tentacles shit…

          • Umar

            May 15, 2015 at 15:55

            I keep that for you

          • Dutch-Trevor Matrix

            May 15, 2015 at 15:58

            I honestly do not get Hentai. There is this girl, drawn cute as hell and then some pretty fucked up tentacled shit happens to her.
            My brain just divides by zero and shuts down.

          • Umar

            May 15, 2015 at 16:05

            I don’t get that either to be perfectly honest. There is MUUUUCH more F’d up stuff than tentacles though.

          • MelissaCChasse

            May 16, 2015 at 13:37

            ????$77 /hr on the computer@md18//

            ….

            ???https://Stoke NetM0neyPeak.com/top/hints…

          • GooseZA

            May 15, 2015 at 15:57

            Last ones I’ve watched and enjoyed were Parayste, Sidonia, Barakamon (BARAKAMON!!!), Akame ga Kill, Kill la Kill (although I thought it was a bit too pervy), The Devil is a Part Timer (very funny) and Psycho Pass.

          • Umar

            May 15, 2015 at 16:11

            Grisaia no Rakuen is reaaaaly interesting though, Nisekoi is also awesome and lighthearted fun. I think Sidonia 2 started on Netflix. Seven deadly sins Is pretty good too, for a shounen anime, fights are awesome. Honestly though, Fate Stay Night UBW is probably the prettiest anime you’ll watch.

          • GooseZA

            May 15, 2015 at 16:12

            Shot. Will look them up πŸ˜€

          • Umar

            May 15, 2015 at 16:13

            Lemme know what you think of any of them if you manage to watch it.

          • GooseZA

            May 15, 2015 at 16:13

            Will do πŸ˜€

        • MaxineJLucas

          May 17, 2015 at 14:46

          ?????$77 /hr 0n the computer@me27//

          ./..,,

          ???http://NetFrontRowNetM0ney Store.work/flash/h0me…

          Reply

  6. Treezle

    May 18, 2015 at 12:52

    Pay once, play forever. This is the best model. This microtransaction, pay to continue, more lives, power ups BS has really Fecked everyone over, and this is now coming to consoles. And can we imagine playing mario on our phones? I can only dream…

    Reply

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