For most dyed-in-the-wool gamers, Sonic the Hedgehog, once a favoured platforming mascot, is essentially dead. Personally I think Sonic’s slow demise started when SEGA started introducing what seems like a billion “friends” and side characters. Tails was fine and Knuckles was cool – but every character after that was superfluous twaddle. Sonic is dead. Only he really isn’t. He’s actually quite alive – on mobile.
SEGA’s shared details on the success of one of its popular mobile Sonic the Hedgehog games, Sonic Dash. A free-to-play endless runner in the style of Temple Run, the game is actually a not at all terrible diversion. And it has the numbers to back it up. According to an infographic, Sonic Dash has been downloaded over 100 million times, with 14 million people still regularly playing the thing every month. Released in 2013, the game has now seen SEGA’s once revered mascot run 1.1 billion miles, collecting 850 billion gold rings along the way.
To celebrate the game’s success, SEGA will be hosting an in-game treat this Thursday, where it says it will invite some “very special friends” that are “used to impressive success on mobile platforms…” whatever the hell that means. With its F2p micro-transactions and in-game ads, it’s likely generated a substantial amount of money for SEGA, and it’s easy to see why it – and the likes of Konami – are redoubling their efforts on the mobile gaming sphere. There’s a whole new market of suckers ready to spend money on this stuff.
Looking at how well SEGA’s doing with mobile games of this ilk, I think it’s safe to say that Nintendo’s going to make an absolute killing.
Last Updated: June 9, 2015