Is BATMAN V SUPERMAN: DAWN OF JUSTICE in trouble?

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Personally I am more of a Marvel fanboy than a DC fanboy when it comes to comic books, but even I have been looking forward to a lot of the potential that Warner Bros has been showing with their planned Justice League films which is finally getting kick-started Batman v Superman: Dawn of Justice. It’s a great and diverse group of superheroes that could be a whole lot of fun. And box office competition to the Marvel franchise would certainly be welcome and hopefully get both studios to up their game, which means that the fans win overall.

And with Batman v Superman being only a little over a month away from release, it makes sense to expect the excitement for the film to be hitting a frenzy. However, it seems that a lot of the word on the street from some fans is that the trailers released so far for the film have not exactly convinced them that this film will be a success. People have mixed feelings about what director Zack Snyder is trying to do with the franchise and rumours are floating around that the studio has some concerns of its potential success as well.

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The following is an excerpt from Hitfix’s Drew McWeeny, and if what he is hearing is true, could see some big changes from Warner Bros in how they are approaching the DC films.

Warner is a little bit worried. This movie is starting to scare them. It’s scaring them because they’re showing it to people now, people are actually laying eyes on the film now, and the response has not been what I think they wanted. If I were going to lay a bat on how it may happen, ‘Suicide Squad,’ they’ll go all-in on. They’ll push all their chips in on that and I think ‘Suicide Squad”s going to be a hit for them. I think ‘Wonder Woman’ will be finished the way they’re working on it right now and they’ll release it. I would be surprised if ‘Justice League’ starts shooting when they say it’s going to, and I would be equally surprised if Zack Snyder directed it.

“My guess is what’s going to happen is based on what I’m hearing…I’ve talked to enough people who have seen the film now that I’m starting to sweat a little, is ‘Justice League’ is going to get moved back and that Ben Affleck Batman movie, that’s what’s going to end up in that spot. My guess is they’re going to throw whatever money it takes at Ben Affleck to make that Batman film happen sooner rather than later. They’re going to need to rebuild again, they’re going to need to win people over, they’re going to need to lay some different groundwork. I don’t think this is going to be the springboard into the Justice League that they wanted it to be.

Personally, I hope its not the case and they don’t push out the Justice League further, though if they do take that approach, it can at least give them more time to set up the Justice League properly, rather than potentially rush it. I think the world has seen enough of Batman movies for now and they should not try and jump on board with yet another reboot of that too soon.

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Latino Review is also offering up another view saying that the studio is not so much worried about the success of the films rather than just being nervous. However, they indicate that their nervousness is based around the film’s budget hitting $400 million including marketing and that it would need to make about $1 Billion at the box office in order for the film to be deemed a financial success – and that is a lot of money to gamble on. Yes, the last two Dark Knight movies hit that mark, but Man of Steel didn’t. Man of Steel polarized many who saw it, some praising it as a welcome return to the Superman world, but others not really enjoying Snyder’s take on it. If this movie is as polarizing to comic book fans, it could certainly spell trouble, though I would guess most movie goers are not actually comic book geeks and don’t have that kind of attachment to the portrayal of these beloved characters on the screen.

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All this negativity though is obviously not good news for the studio so close to the release of the film, but it’s too late for them to do much about it. For now the cast members are sticking to their plans and doing their best to promote the movie and provide us with some news, as Jesse Eisenberg did recently and that is the right approach for the studio to still follow. $400 million is a massive investment and it’s something you really have to trust. While Batman v Superman may struggle to be financially successful, if they can at least set it up for the other upcoming Justice League movies, there is a chance they could gain from it. Though, that is a big “if”, indeed.

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Personally, I’m still optimistic the movie will be a success and I didn’t find the trailers all that bad, even if they did reveal a little too much. What do you think – is their merit to these rumours and the studio concerns or is it merely just naysayers trying to knock the movie down unnecessarily? Are you excited for Batman v Superman: Dawn of Justice?

Last Updated: February 19, 2016

Craig Risi

A man of many talents, but no sense how to use them. I could be discovering the cure for aids or finding ways to achieve world peace, but I’d rather be watching movies and writing here instead.

  • Nick de Bruyne

    Hmm, that is a bit worrisome. I think they are doing test screenings and not getting the response they hoped for as you say, and for a movie like this that is a problem. The up and downs of the trailers really hasn’t helped either.

  • This movie was in trouble when they starting worrying if it should be more like the fluffier Marvel films.

  • I think it’ll surprise a lot of people.

  • LegionZA

    I don’t think it is in trouble, they’re just setting the expectations lower instead of building up the hype. It’s a lot further to fall if the bar is really high. The movie will do well, it has two of the most recognisable heroes in it.

  • I see a big weak spot in Batmans robot suit

  • Lardus-For the Chimichangas!

    2nd last trailer had me worried. Last one was excellent and got me thinking again. Will go see it – hopefully it is exciting.

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