Monday Box Office Report – Our box office brand is crisis

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To paraphrase little orphan Annie: instead of treated, the US box office got tricked this weekend past! With this year’s Halloween falling on Saturday, usually the busiest day for American cinemas, it meant that total revenue for the weekend was way down at just above $70 million – the lowest weekend take for the year thus far.

And with cineamgoers clearly more interested in begging strangers for sweets than watching movies, several new entries completely flopped upon release. Leading this unfortunate charge is the Bradley Cooper led Burnt, which finally opened Stateside but could barely convince US audiences to take a nibble of the foodie dramedy. It could could only cook up a 5th place best $5 million. The Sandra Bullock drama Our Brand is Crisis could only muster $3.43 million for 8th place – the lowest opening of the Oscar-winner’s entire career. Yeesh!

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But it wasn’t just the mid-range adult drama demographic that was suffering as R-rated zombie comedy Scouts Guide To The Zombie Apocalypse‘s $1.77 million wasn’t even enough to crack the top 10, having to settle for the 12th spot.

And with all the new entries failing dismally, it meant that the old hands maintained the ship once again, as The Martian retained the top spot it reclaimed last week, adding another $11 million to its $182 million domestic total. So too Goosebumps and Bridge of Spies hung around at no.2 and 3 with another $10.2 million and $8.06 million going into their respective coffers. And speaking of hanging on, Hotel Transylvania 2 is somehow not only still there in the top 5 after 6 weeks, but it actually moved up one spot from last week!

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The only other noteworthy title in the top 10 this week is Steve Jobs, with the highly touted biopic about the late Apple leader still underperforming dismally despite its A-list cast and crew, glowing reviews and plenty of awards buzz. After debuting at no.7 last week, it’s already almost out the door, just barely holding the 10th spot with $2.58 million. That brings its domestic total to just $14 million, which means the movie is now totally reliant on its international debut later in the year to recoup its reported $30 million production budget.

Here’s what’s happening on the rest of the charts.

  • The Martian – $11 million
  • Goosebumps – $10.2 million
  • Bridge of Spies – $8.06 million
  • Hotel Transylvania 2 – $5.83 million
  • Burnt – $5.03 million
  • The Last Witch Hunter – $4.75 million
  • Paranormal Activity: The Ghost Dimension – $3.45 million
  • Our Brand Is Crisis – $3.43 million
  • Crimson Peak – $3.11 million
  • Steve Jobs – $2.58 million

Leaving the charts this week are Sicario and The Intern, with the former only having pulled in $42 million domestically, while the latter earned a respectable $68 million. One other notable title that hasn’t left the 10 top because it was never in it to begin with is Jem and the Holograms. The film’s calamitous woes continues after last week’s horrific 15th place $1.3 million entry, as it only managed to scratch up another $290 000. The movie may have a very low budget of just $5 million, but at this point it looks like it won’t even come close to making that money back! Ouch!

Last Updated: November 2, 2015

Kervyn Cloete

A man of many passions – but very little sleep – I’ve been geeking out over movies, video games, comics, books, anime, TV series and lemon meringues as far back as I can remember. So show up for the geeky insight, stay for the delicious pastries.

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