Call Of Duty to feature “enhanced” content on a regular basis

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Say what you like about Call Of Duty, but last years annual iteration proved to be a smash hit with fans once again, selling millions of copies and netting Activision a tidy billion dollars in the process.

With COD providing a popular online playground filled with bullets and C4 explosives, fans have been having a literal blast so far, but it seems that Activision wants to keep the online experience fresh with some additional content that will be implemented into the game on a regular basis.

“The idea of giving people constant incremental playable content and making it so you’re never more than a few weeks away from the next new experience within the Call of Duty universe is part of what we’re experimenting with,” Activision CEO Eric Hirshberg explained to Wired.

“This franchise doesn’t really behave like most franchises,” Hirshberg said. “It’s become something of a year-round activity for a large percentage of our player population.” Audience feedback is one of the key areas where Hirshberg and the MW3 team will be paying attention, gauging what kind of content players want exactly.

2010’s COD game, Black Ops, was heavy on multiplayer and zombie map modes for its DLC releases, but don’t expect to see such constant content for MW3, as Hirshberg explained that the development team is looking instead to release more content for the Spec Ops mode instead.

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“One of the things that was most appealing when we were researching these ideas with consumers is the idea of breaking up the DLC so that it comes more often and more regularly,” Hirshberg said. “We want to provide DLC to people more often and also experiment with more of a variety in the forms of playable content.”

Personally, I wouldn’t mind some bigger guns or maybe a berserker rage kill-perk, so that I can finally get past those multiple juggernauts in Paris, as those bastards seem to enjoy giving my skull digital bullet lip piercings lately.

Last Updated: January 5, 2012

Darryn Bonthuys

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