EA doesn’t want to nickel and dime its customers

2 min read
70

dime

When it comes to video game companies known for trying to extract as much money from its players, EA still ranks pretty high, as far as perception goes. I personally think Ubisoft and Warner Bros have become far more nefarious in their nickle and diming; riddling their full-priced, retail games with the worst sorts of microtransactions.

While EA really wants to keep its players engaged, and therefore perpetually spending their money, they don’t want consumers to feel like they’re being charged at every turn. EA’s CFO Blake Jorgensen, who’s responsible for at least 70% of today’s news stories, says that customers are growing tired of being charged for everything.

“I do think there’s a bit of consumer fatigue around feeling like they’re getting nickle and dimed all the time. And a lot of mobile games don’t allow you to have fun unless you’ve paid for it,” he said. “So we’re looking at new models of ways to try to alleviate some of that fatigue that’s going on. Some of those might come in the form of subscription-style, but some of them might simply come in different ways to play games over time so you don’t feel like you’re always getting nickel and dimed.”

Bit of a cheek, if you ask me – especially with a game like Star Wars: Battlefront being sold as half a game, with the rest of it locked behind a Season Pass, giving content in drips and drabs. That’s almost the point though; they want to keep users engaged for as long as possible, spending money in ways that have people think they’re getting great value.

“It could be a subscription, a subscription that has extra content as part of it, or a sole subscription, or it could be simply an upfront payment to a game that has extra content coming over time,” Jorgensen said. “What we want to do is give the consumer a great value for their money and keep them deeply engaged in something they love to do.”

Last Updated: November 18, 2015

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Geoffrey Tim

Editor. I’m old, grumpy and more than just a little cynical. One day, I found myself in possession of a NES, and a copy of Super Mario Bros 3. It was that game that made me realise that games were more than just toys to idly while away time – they were capable of being masterpieces. I’m here now, looking for more of those masterpieces.

  • Alien Emperor Trevor

    Well you’ve already convinced suckers to pay a subscription fee to play demos and old games they otherwise wouldn’t have bought.

    • Nikola

      True EA Access LOL!

    • kerryjonson

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      • Sageville

  • Jac7

    I’m going to wait for Star Wars: Game of the Year edition with all that “extra” content to appear in the second-hand section of BT games and not buy it.

  • Nikola

    Geez EA after EA story today what is going on hahah! I love EA best guys ever!!

    • Jac7

      This is only part of it. You’ll need a season pass to catch up on all of EA’s bullshit.

      • Nikola

        Hahaha lol!

      • Martin Human

        This!

    • Grand Admiral Chief SpaceNinja

      They are keeping the Albanians happy

      • Nikola

        ……damn you!! hahaha

        • Grand Admiral Chief SpaceNinja

          I have one for you.

          Knock knock

          • Pariah

            It’s a SEASON PASS!

          • Nikola

            who’s there??

          • Grand Admiral Chief SpaceNinja

            Albanian

          • Nikola

            haha kind of saw that one coming but hey might as well bite the bullet!

          • Grand Admiral Chief SpaceNinja

            Come now, play along.
            Albanian

          • Nikola

            Albanian who?

          • Grand Admiral Chief SpaceNinja

            Nope, that is the joke

            😛

  • Why is there so much dumb [email protected]#t coming out of Game companies this week

    • Nikola

      It seems to be dumbass week in general in the industry I mean some people bought Battlefront this week:)

      • Pariah

        I’ll buy the game when its free. 😉

        • Nikola

          hahaha!

      • WitWolfy

        IKR?!?! I was one of the idiots who bought MGS V!! Man do I feel stupid…

        • Nikola

          I heard only good things about MGS V?? You don’t like it I am still 50/50 of getting in maybe when it’s cheap or second hand!

          • Francois Knoetze

            WitWolfy has a bit of a MGSV grudge going through the articles. Starting it this week. its next on my backlog. Will let you know how it is.

          • Nikola

            Thanks dude!

          • WitWolfy

            Get it second hand… The narrative is a mess, the missions are copy paste when you get to chapter 2, boss battles (or lack there of) are insulting and the plot holes are so MASSIVE that a 747 can fly through it.

            As a hardcore MGS veteran this game is a slap in the face.

            10/10 would not bang.

          • Nikola

            Yeah I heard from most LG guys and writers the same thing after chapter 2 game becomes an absolute mess! When it comes to story and I also heard that the open world is quite boring and bland not much to do also the enemies all look alike and they really havent put much effort into them!

          • WitWolfy

            The sad thing is I remember Koji Pro bragging that time saying NO soldier looks the same in MGS V..

            If you plan on playing MGS V for nothing more but capture base A, rescue prisoner C or kill general C.. Over and over and over again.

            Then this is the game for you, other wise just Youtube it.

          • Nikola

            It’s sad really yeah you know what’s the thing you not the only person I hear say that and the game not being in my genre will probably pass it!

            Just got AC Unity for R250 on PSN the other day so when I am done with NFS looking forward to starting that:)

          • WitWolfy

            Hit me up for co-op action.

          • Nikola

            I shall do so:)

  • Mistake Not…

    Months before Battlefront comes out EA is like:
    “Star Wars: Battlefront is a full game with the season pass offering additional items.”
    A few days before release:
    “We’re trying to find ways to keep our customers engaged (by putting the game on a slow drip).”

    • Alien Emperor Trevor

      Before beta: “There’s no microtransactions!”
      After beta: “Hey look, season pass!”

  • HvR

    EA should be careful not push their whales to hard
    https://media.giphy.com/media/rW5iiwIQs4hQ4/giphy.gif

    • oVg

      daguq?

    • You mean how people are pushing this gif hard? lol

  • oVg

    Dont care. EA have no relevance in my gaming habit. Mass Effect died with Shepard. Move on.

    • Alien Emperor Trevor

      But what if you need more Elfroot?

      • oVg

        Thanks to The Witcher 3 I can never play Dragon Age ever again. As I said yesterday. ME3 and DA I are the only EA games that I have played in 5 years.

        • Alien Emperor Trevor

          ME3 was my last one. The Origin surprise was the last straw.

    • WitWolfy

      After Dead Space, Dead Space 2 and Mass Effect 3… EA seized to exist.

      • oVg

        I had a good collection on the 360, probably about 15+ games, then Ubosoft just took over for some reason. Most of the old COOOOOL games like The Saboteur, Brutal Legend, Mirrors Edge, Dead Space…

        • WitWolfy

          15 games… Cute 😉 But I know what you mean.

          • oVg

            Back when games cost R499 in 2008.

          • Alien Emperor Trevor

            R299. Oh wait…

          • oVg

            😉 and all off line. Not a Physical key for a 40gig download.

          • Alien Emperor Trevor

            I must still have had 56k dial up at home then.

          • oVg

            I had a normal phone.

          • WitWolfy

            It did?? All my games costed R600. But after a while Cash converters and other pawnshops became my source for buying games.. Some pawnshops sold 360 games for like R100, I remember buying RDR for like R100 when it was 6 months old. SCORE!

          • oVg

            We dont seem to get those bargain bins anymore. I remember finding ICO for R49. Even the second hand games in BT are almost full retail.

          • WitWolfy

            I agree. the Order is like R600 at certain BT games shop pre played. I was like.. Screw that, I rather download it digitally for like R400 when goes on sale again.

          • oVg

            dafuq? It should have been R299 at full retail. Even a 5 hour movie is cheaper. But it is crazy. You buy the game for R850, then sell it to BT for R200 then they resell it at R600.

            They must making lots off of the second hand games.

          • WitWolfy

            The took MGS V off my hands for like R350 Friday. I thought that was too generous of them. That game is a piece of shit.LOL

          • oVg

            dam, you hate that game. lol

          • hahaha he does :{

          • WitWolfy

            Me shortly after chapter 2 started.

    • spoiler! 😛

  • Mistake Not…

    “EA’s CFO Blake Jorgensen … says that customers are growing tired of being charged for everything.”

    I’m pretty sure EA pioneered this strategy.

  • Grand Admiral Chief SpaceNinja

    I’ve had enough EA news for one day, STAHP!

  • Hammersteyn

    Fuckoff

    • Grand Admiral Chief SpaceNinja

      I’d ask where did the nasty EA touch you, but they are screwing us all

      • Hammersteyn

        They’re selling us a cheeseburgers with the cheese and patty separately, but people are too retarded to realize this.

  • WitWolfy

    “they don’t want consumers to feel like they’re being charged at every turn”

    Like being charged full retail for an incomplete experience.

    • Alien Emperor Trevor

      Well they didn’t say they wouldn’t charge customers at every turn, just that they don’t want customers to feel that’s what’s happening.

  • Hammersteyn

    subscriptions, I’d die laughing if they made a game with subscriptions

  • GITFS

  • HisDivineOrder

    “We don’t want to nickel and dime you. We want to respect the player and reduce your weariness with having your wallet sucked dry.”

    “Great, great. Thanks. It’s great to hearing gaming is going to get simple again.”

    “Yes, yes. Btw, $60 for Battlefront.”

    “Oh, okay, I guess since that’ll be it, it’ll make sense…”

    “And $50 for the Battlefront Season Pass.”

    “What?”

    “And hey, $50 per year for EA’s Xbox One subscription to play early.”

    “YOU ARE NO DIFFERENT!”

    “Yes, we are. Now we KNOW how bad nickel and diming is. Before, we didn’t. Now we know. Sure, we still do it, but hey… at least you know we know.”

  • S.M. Archer

    I get suckered for the season pass stuff and I hate it. It aggravates me to no end. “You literally just made me spend $60 dollars on a game, now you want me to spend another $50? Fuck, fine, yes i want the DLC stuff that comes out immediately. Here’s my money, but I’m not happy about it.”

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