Microsoft boosts Xbox 360 manufacturing

1 min read
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So we have been wondering where all the Xbox 360’s are? There has been quite a substantial shortage worldwide with no real reasons being given.

Well apparently the reason has been found. One of the previous manufacturers of the Xbox 360 (Wistron) actually stopped manufacturing the console as they claimed the profit margins were to thin on the console. Which may explain the shoddy workmanship on the original batch.

Anyway to rectify this problem Microsoft have signed up two new manufacturers to boost supplies by an estimated 500 000 units per month.

I am guessing here that the one manufacturer was signed to make up for the loss of Wistron while the second is purely in preparation for a leap in sales after the recent price cut.

Will this investment come back to haunt them? I doubt it, I am still very confident that the new price tag is going to entice a lot more people into buying a Xbox 360 and the longer Sony takes to react the greater the lead that Microsoft will get.

Microsoft signs assemblers to boost Xbox 360 output | Register Hardware

[Thanks Doobiwan for the tip]

Last Updated: March 19, 2008

Gavin Mannion

I for one welcome our future robotic overlords

  • boredhousewife

    So did anybody else notice the 36% increase reported by Chart Track post price cut. Next week’s nos should make for an interesting read.

  • LazySAGamer

    I have seen the reports but I am holding out for something more official…

    I have heard reports up to 50% increase… lets see what happens

  • Fox1

    I heard a 40% increase at Chart Track.

    @Lazy- Whoa! Thats some source you have their with 50%. Now what I want to know is how much of that 50%, 40% or 36% was due to the increase in production ๐Ÿ˜€

  • I’ve heard 36-40%, which isn’t bad considering the price drop was effective for only 1 day in the reporting period (Saturday) and everyone would have held off until then.

    Probably just the initial spike. What the 360 needs now is a Mass Market AAA to get families buying.

    doobiwan’s last blog post..Ranting in my armchair: The 360 Price Cut & Why the Arcade wins

  • boredhousewife

    I think the next big mass market title to stir things up will be GTA. Not what I call family friendly but it definitely has casual crossover appeal ( A lot of my casual PS2 gamer mates got stuck into San Andreas back in the day). A fair few of those guys will want to get them some GTA IV and will definitely be persuaded by the X360’s lower price

  • I imagine that is the exact plan ๐Ÿ˜‰

    They’ve always said they want to “own” GTA4 and I guess this goes a long way to getting them there. Well 1 month to go to see if they’re right.

    doobiwan’s last blog post..Ranting in my armchair: The 360 Price Cut & Why the Arcade wins

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